Well listen, you are a business owner. How would you advertise off the internet? One you could put up flyers in the hood and pass out flyers at the club. Internet wise, you are looking for the 14-26 age range. Where are most people on the internet in that demographic, myspace. Start a myspace page for your company. Also hit up all the big forum boards and use your website as your signature. Add a good picture and traffic will double. Also submit your site to a lot of apparel forums and ebay. Get it in my nigga!!