"Save the cows!!!"
The Ganges is a lifeline to 420 million people but is the second most polluted river in the world. That is little surprise considering 96 percent of the flowers cast into the river contain highly toxic pesticides.
Phool collected this floral waste and turned it into incense sticks. As they did, however, something extraordinary happened. A thick mat-like substance began to grow over the unused fibres lying on their factory floor. This mat, they realised, could be turned into a sustainable alternative to environmentally damaging animal and plastic leather. They called the new material Fleather.
Over the last ten years, the evidence that we face urgent challenges to protect the environment has become indisputable, and it’s clear that the time to act is now. Drawing inspiration from the concept of moonshots, which since the moon landing in 1969 has become shorthand to talk about the most ambitious and ground-breaking goals, Prince William announced The Earthshot Prize: an ambitious set of challenges to inspire a decade of action to repair the planet.
We believe in the power of human ingenuity to prove to us all that the seemingly impossible is possible.
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The Ganges is a lifeline to 420 million people but is the second most polluted river in the world. That is little surprise considering 96 percent of the flowers cast into the river contain highly toxic pesticides.
Phool collected this floral waste and turned it into incense sticks. As they did, however, something extraordinary happened. A thick mat-like substance began to grow over the unused fibres lying on their factory floor. This mat, they realised, could be turned into a sustainable alternative to environmentally damaging animal and plastic leather. They called the new material Fleather.
Over the last ten years, the evidence that we face urgent challenges to protect the environment has become indisputable, and it’s clear that the time to act is now. Drawing inspiration from the concept of moonshots, which since the moon landing in 1969 has become shorthand to talk about the most ambitious and ground-breaking goals, Prince William announced The Earthshot Prize: an ambitious set of challenges to inspire a decade of action to repair the planet.
We believe in the power of human ingenuity to prove to us all that the seemingly impossible is possible.
.
