KFC rolls out a new mac-and-cheese bowl topped with extra cheese and fried chicken as the fast-food mac-and-cheese battle heats up
Kate Taylor
Aug. 22, 2019, 9:45 AM
The next fast-food battlefront is mac and cheese.
KFC
Forget the chicken-sandwich wars. The next fast-food battlefront is mac and cheese.
On Thursday, KFC announced it would be adding mac-and-cheese bowls to its menu starting Monday. The bowls are a twist on KFC's existing bowl lineup, swapping a mashed-potato base for mac and cheese.
KFC's mac-and-cheese bowl takes the chain's mac and cheese and tops it with crispy popcorn chicken and a three-cheese blend.
"Mac and Cheese has a cult-like following, and bowl food is a trend that isn't going away anytime soon," Andrea Zahumensky, KFC's US chief marketing officer, said in a statement. "So, it made perfect sense to call up a favorite side dish to the big leagues, in a way that only we could, with Mac and Cheese Bowls."
Fast-food menus are seeing a mac-and-cheese boom. Chick-fil-A recently added mac and cheese to its permanent menu, its first new side since 2017.
Read more: I tried mac and cheese from 6 fast-food chains, and Chick-fil-A's transcended the others with cheese I could actually see and taste
The arrival of Chick-fil-A's mac and cheese ruffled some feathers, with Boston Market implying it was a knockoff of Boston Market's menu item.
August 19, 2019 " data-e2e-name="embed-container" data-media-container="embed" style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px;">
Boston Market
✔@bostonmarket
https://twitter.com/bostonmarket/status/1163520399562498054
Customer: Can I get something like Boston Market mac & cheese but mediocre?
Other guys: My pleasure
16.2K
2:37 PM - Aug 19, 2019
Twitter Ads info and privacy
2,892 people are talking about this
"We've got something cooking at the moment — and not just in our rotisserie ovens — that will reward our biggest mac and cheese fans in a pretty massive way," a Boston Market representative told Business Insider in an email.
Kate Taylor
Aug. 22, 2019, 9:45 AM
The next fast-food battlefront is mac and cheese.
KFC
- KFC says it's adding mac-and-cheese bowls to its menu starting Monday.
- The bowl takes KFC's existing mac and cheese and tops it with crispy popcorn chicken and a three-cheese blend.
- KFC's bowl joins Chick-fil-A's new mac and cheese, ramping up the cheesy competition.
- Visit Business Insider's homepage for more stories.
Forget the chicken-sandwich wars. The next fast-food battlefront is mac and cheese.
On Thursday, KFC announced it would be adding mac-and-cheese bowls to its menu starting Monday. The bowls are a twist on KFC's existing bowl lineup, swapping a mashed-potato base for mac and cheese.
KFC's mac-and-cheese bowl takes the chain's mac and cheese and tops it with crispy popcorn chicken and a three-cheese blend.
"Mac and Cheese has a cult-like following, and bowl food is a trend that isn't going away anytime soon," Andrea Zahumensky, KFC's US chief marketing officer, said in a statement. "So, it made perfect sense to call up a favorite side dish to the big leagues, in a way that only we could, with Mac and Cheese Bowls."
Fast-food menus are seeing a mac-and-cheese boom. Chick-fil-A recently added mac and cheese to its permanent menu, its first new side since 2017.
Read more: I tried mac and cheese from 6 fast-food chains, and Chick-fil-A's transcended the others with cheese I could actually see and taste
The arrival of Chick-fil-A's mac and cheese ruffled some feathers, with Boston Market implying it was a knockoff of Boston Market's menu item.
August 19, 2019 " data-e2e-name="embed-container" data-media-container="embed" style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px;">
Boston Market
✔@bostonmarket
https://twitter.com/bostonmarket/status/1163520399562498054
Customer: Can I get something like Boston Market mac & cheese but mediocre?
Other guys: My pleasure
16.2K
2:37 PM - Aug 19, 2019
Twitter Ads info and privacy
2,892 people are talking about this
"We've got something cooking at the moment — and not just in our rotisserie ovens — that will reward our biggest mac and cheese fans in a pretty massive way," a Boston Market representative told Business Insider in an email.
