So IHOP or now IHOB (Limited Time Name Change) are truly pushing their Burger Menu by adding some new BURGERS and even changing their Social Media Handles to, "Ihob" along with some locations getting a makeover to read, "Ihob" All of the regular Burger Joints may not think to highly of this move on behalf of the House of Pancakes but in way of what people seem to order abroad, they are making a marketing decision to help draw attention back to their lunch menu and hoping to expand beyond just being known as a Breakfast Spot. This could be a smart business decision or a PR Nightmare based on how each burger stacks up against other burgers out there but I am brave enough to step foot into the House of Pancakes....uhm....House of Burgers to see if they should even BOTHER with pushing their Burger Menu at all. First up, their Big Brunch Burger that boasts, BACON, FRIED EGG, CRUNCHY POTATO, BEEF AND SPECIAL IHOB SAUCE ON SOME SOFT BUN ACTION!