1. They factor in A LOT on first impression same as men. Looks are funny though. Some people you overlook then you get to know them and then notice how fine they are. They may also just have a sexy way about them- the sneak up on you charisma types. It's like some blinders are lifted but initially looks are important. Yeah yeah I know I'm supposed to be on the righteous path and that sound superficial but it's the truth!

Women don't sit around and be like ooooh that ninja is Ugly I wanna fuck him! Come on stop it. I'm amused that men think looks don't count.In my experience, women talk about abs, arms, height, hair, complexion, and dick! Don't think they don't.
2. I love a slim, muscular man. I'm not a fan of the big swole look, but mildly buff is nice. An extremely attractive build to me would be the
SLIM Vin Diesel in Pitch Black. When he puts on swole weight I'm not nearly as impressed. I also thought Edward Norton's slim but athletic build in American History X was great and I'm not an Ed Norton fan.
In a reversal for most women, I like
short athletic dudes too.
3. Not enough money to overlook short comings. Other things like charisma, sex appeal, comedy, and intelligence (big on intelligence) CAN overcome looks....but you have to be mighty smart with at least nice teeth for me. A pretty smile and good conversation could definitely win me over. Oh and if a man has a bonafide TALENT. Women love talents. That's why broke artists still get play.
However, if you are obese you need to work out period.

Not work out to be skinny or buff or to get women, but because it's healthy. I can't get with a dude that treats his body like a toilet. That really bothers me. If you don't value your temple, why should I? You don't have to have a six pack but at least take a walk everyday and eat right.