Hollywood Biz: Dwayne Johnson now owns the rights to ‘The Rock,’ ‘Candy Ass,’ ‘Jabroni,’ and more

Dwayne Johnson now owns the rights to ‘The Rock,’ ‘Candy Ass,’ ‘Jabroni,’ and more​

The wrestler-turned-actor also owns “The People’s Champion,” “The Great One,” and “The People’s Elbow.”
By Wesley Stenzel

Published on February 29, 2024



Dwayne Johnson has held many titles over the years — wrestler, movie star, rapper, tequila mogul — and now, he officially owns many of those titles.

According to an SEC filing, the Pain & Gain actor now legally holds the rights to his stage name “The Rock,” as well as a plethora of other nicknames, catchphrases, and taglines from his wrestling days.

Among the names and phrases that Johnson legally acquired: “The Rock,” “Jabroni,” “Candy Ass,” “If you smell what The Rock is cooking,” “Rocky Maivia,” “Roody Poo,” “The Samoan Sensation,” “The Great One,” “Team Corporate,” “The People’s Elbow,” “The Blue Chipper,” “Blue Hell,” “Rockpocalypse,” “Project Rock,” “Rock Nation," “The Nation," “The Brahma Bull," “The People’s Champion," “Know Your Role and Shut Your Mouth," “Team Bring It," “The Rock Just Bring It," “Rock Bottom," “Finally, The Rock has come back to ...," “It doesn’t matter what…," “The millions… (and millions)," and “The most electrifying man in sports and entertainment.”

dwayne-johnson

Dwayne Johnson. SAMIR HUSSEIN/WIREIMAGE
The move came after Johnson joined the board of directors for TKO, the company that owns WWE. Johnson also received a $30 million stock award as part of the deal, and THR reports that WWE was granted a 10-year contract to use some of the Rock’s IP, during which time Johnson is barred from licensing said IP to competitors.

Reps for Johnson did not immediately respond to EW’s request for comment.

Johnson seems to be entering the next phase of his multifaceted career. Last month, the wrestler headed back to the WWE for his first on-screen appearance on Raw since 2016, and later turned heel and joined the villainous Bloodline. He also recently signed on to play MMA fighter Mark Kerr in a new drama film from Benny Safdie. “I’m at a point in my career where I want to push myself in ways that I’ve not pushed myself in the past,” he told Variety. “I’m at a point in my career where I want to make films that matter, that explore a humanity and explore struggle [and] pain.”
 
I saw an interview on, I think Howard Stern, where he said he owned "The Rock." That was 20 years ago. I wonder if he only owned it conditionally like some Marvel movie license.
 
I saw an interview on, I think Howard Stern, where he said he owned "The Rock." That was 20 years ago. I wonder if he only owned it conditionally like some Marvel movie license.
He could likely have used it professionally as in Dwayne "The Rock" Johnson. Now WWE pays him to use it.
 
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