I really believe in buying black, but it would be hard for me to do what this couple are doing because where I live we lack many black businesses. I'm like this. I try to do business with black folks, but I also support others when they give back to the black community. I'm loyal to Coca Cola because of the things they do in the black community and many other companies. So maybe if I was living back in the 50's & 60's I would be all about buying black only, but these days I'm about buying black and buying from others who support my community.