So let me get this straight! People like SG. A big following was going on for her book. This would also be a plus for marvel to have a big "female" lead that people like that they can rub in DC face. There were sales that they could have had from this, and even if they did not use the old plot and kept the alt comic they still would have had money coming in! And they can the book ? Wtf marvel!
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Flagships are easier to market then new characters. Why do you think Aquaman still gets coverage???? Because he is flagship and they are trying to market stuff for franchises.
Blade was a great movie idea and the first 2 were decent and Marvel built up some good cred with them movies alone to start everything else...did they build that franchise up? NOPE. Blade ain't flagship. Everything else will get 3 reboots before Blade sees another film.