"1984" is an American television commercial that introduced the Apple Macintosh personal computer. It was conceived by Steve Hayden, Brent Thomas and Lee Clow at Chiat\Day, produced by New York production company Fairbanks Films, and directed by Ridley Scott. English athlete Anya Major performed as the unnamed heroine and David Grahamas Big Brother.[1] It first aired in 10 local outlets,[2] including Twin Falls, Idaho, where Chiat\Day ran the ad on December 31, 1983, at the last possible break before midnight on KMVT, so that the advertisement qualified for 1983 advertising awards.[3][4] Its second televised airing, and only national airing, was on January 22, 1984, during a break in the third quarter of the telecast of Super Bowl XVIII by CBS. https://en.wikipedia.org/wiki/1984_(advertisement)
A marketing decision was made to use the most credible newsman in the United States at that time, John Cameron Swayze, as a spokesperson for live torture tests on television with the tag linecreated by Russ Alben,[24] "Timex – Takes a Licking and keeps on Ticking", a well-recognized campaign in advertising history.
Shortly after launching its first BIC® butane lighter in 1973, BIC introduced the memorable slogan "Flick My BIC." Thanks to a bevvy of humorous ads on TV and in movie theaters, "Flick My BIC" became a pop culture phenomenon and part of America's lexicon. BIC still uses the venerable slogan to this day!
AT&T, "Reach Out and Touch Someone"
1979 Created by ad agency N.W. Ayer, the hugely popular campaign promoted the concept of connection among friends and family.
In 1975, Toyota's advertising, by then handled by Dancer-Fitzgerald-Sample, continued to use its "Oh what a feeling" tag started in 1975.
Joe Isuzu is a fictional spokesman who starred in a series of 1980s television advertisements for Isuzu cars and trucks. Played by actor David Leisure,[2] Joe Isuzu was a pathological liar who made outrageous and overinflated claims about Isuzu’s cars.
This anti-smoking ad features Isaiah Thomas of the Detroit Pistons and Reggie Theus, then of the Chicago Bulls. Michael Jordan had not yet joined the NBA in 1983 so Theus was probably the best player they had at the time.
Throughout its history, Pringles used its advertising campaigns to compare their products to conventional potato chips.
By the 1980s, the company launched the "Pringle Jingle", whose lyrics were "Once you taste the flavor ("It's a deep-fried taste!"), then you get the fever ("With a crispy crunch!"), then you've got the fever for the flavor of a Pringle!"
The mascot of Cocoa Puffs is Sonny the Cuckoo Bird, introduced in 1962. In television commercials, Sonny attempts to concentrate on a normal task but ends up coming across some reference to Cocoa Puffs themselves (usually described by the adjectives "munchy, crunchy, chocolatey") and bursts with enthusiasm, exclaiming his catchphrase "I'm cuckoo for Cocoa Puffs!"[4] Sonny was voiced by Chuck McCann from 1962 to 1978, and has been voiced by Larry Kenney since 1978.
During the 1980s, Smith Barney Inc. was known for its television commercials featuring actor John Houseman, with the catchphrase, "They make money the old-fashioned way. They earn it."
During the 1970s, Peter Paul used the jingle "Sometimes you feel like a nut / Sometimes you don't", written by Leo Corday and Leon Carr and sung by Joey Levine, to advertise Almond Joy and Mounds in tandem.
Karl Malden delivered the line "Don't leave home without them!" in a series of U.S. television commercials for American Expresstraveler's cheques in the 1970s and 1980s. He also advertised the American Express card, with the famous opening line, "Do you know me?"
Beginning in 1961 and running three decades, the good people at Norelco sent forth their Christmas cheer and their line-up of products for potential gift purchases via a clever commercial featuring Santa Claus. But these commercials didn’t include reindeer, nor did it feature a toy-burdened sled. Instead, Santa’s vehicle was an oversized top of a Norelco electric razor that doubled as a sled. The fact that the considerably hirsute Santa probably never owned a razor was beside the point – he was in the business of giving and not receiving.