Could we break a brand and get some respect?
first identify a mid-level size company with a highly recognizable brand. the key is going after a popular brand because once you get mometum the recognizable brand will help spread the word.
once brand has been identified, create a slogan "boycott XXX, just because we can - the power of unity"
start spreading the word...
dont set any specific date for the boycott because those things are ineffective. just let the word spread and thecompany will come to its knees.
pick something like orange juice, pop corn, breakfast cearal, a chocolate bar... M&Ms / sunny delight / orval redenbacker / corn flakes / milky ways, herseys kisses .
if we can put a dent in a popular brand.... everyother company would be on notice to get right or be next.
thoughts,,,,
first identify a mid-level size company with a highly recognizable brand. the key is going after a popular brand because once you get mometum the recognizable brand will help spread the word.
once brand has been identified, create a slogan "boycott XXX, just because we can - the power of unity"
start spreading the word...
dont set any specific date for the boycott because those things are ineffective. just let the word spread and thecompany will come to its knees.
pick something like orange juice, pop corn, breakfast cearal, a chocolate bar... M&Ms / sunny delight / orval redenbacker / corn flakes / milky ways, herseys kisses .
if we can put a dent in a popular brand.... everyother company would be on notice to get right or be next.
thoughts,,,,