This dude here is fighting the fight that Jordan and Oprah have been scared to fight.. Salute to a comedian who became the boss
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McDonald’s must face $10 billion racial discrimination suit from media group
By Jordan Valinsky, CNN Business
Updated 3:03 PM EDT, Fri September 23, 2022
Byron Allen, seen here in May. He is suing McDonald's for $10 billion alleging the company "has refused to advertise" on his networks.
Patrick T. Fallon/AFP/Getty Images
New YorkCNN Business —
McDonald’s will have to defend itself against a $10 billion lawsuit from media mogul Byron Allen over an allegation that the fast food chain doesn’t advertise with Black-owned media.
A federal court ruled last week said that Allen and his company, Allen Media Group, can try to prove in court that McDonald’s violated civil rights laws.
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Allen said in a press release that only a small portion — about $5 million of McDonald’s $1.6 billion annual advertising budget — goes to Black-owned media and that the company has “refused to advertise” on his networks, which include the Weather Channel and Comedy.TV.
He also accuses McDonald’s of relegating his TV networks to an “African American tier” that has a smaller ad budget and deprives the channels of millions of dollars in annual revenue.
“This is about economic inclusion of African American-owned businesses in the US economy,” Allen said in the press release. “McDonald’s takes billions from African American consumers and gives almost nothing back. The biggest trade deficit in America is the trade deficit between White corporate America and Black America, and McDonald’s is guilty of perpetuating this disparity.”
In response, McDonald’s lawyer Loretta Lynch, who was US attorney general during the Obama administration, said that the evidence will show that the company doesn’t discriminate and that Allen’s claims are “meritless.”
McDonald's is closing all its UK restaurants Monday for the Queen's funeral
“Their complaint is about revenue, not race, and plaintiffs’ groundless allegations ignore both McDonald’s legitimate business reasons for not investing more on their channels and the company’s long-standing business relationships with many other diverse-owned partners,” said Lynch, who is now in private practice with the law firm Paul Weiss.
McDonald's must face $10 billion racial discrimination suit from media group | CNN Business
McDonald's will have to defend itself against a $10 billion lawsuit from media mogul Byron Allen over an allegation that the fast food chain doesn't advertise with Black-owned media.
Markets
see all
DOW-1.62%S&P 500-1.72%NASDAQ-1.80%
Fear & Greed Index
McDonald’s must face $10 billion racial discrimination suit from media group
By Jordan Valinsky, CNN Business
Updated 3:03 PM EDT, Fri September 23, 2022
Byron Allen, seen here in May. He is suing McDonald's for $10 billion alleging the company "has refused to advertise" on his networks.
Patrick T. Fallon/AFP/Getty Images
New YorkCNN Business —
McDonald’s will have to defend itself against a $10 billion lawsuit from media mogul Byron Allen over an allegation that the fast food chain doesn’t advertise with Black-owned media.
A federal court ruled last week said that Allen and his company, Allen Media Group, can try to prove in court that McDonald’s violated civil rights laws.
Ad feedback
Allen said in a press release that only a small portion — about $5 million of McDonald’s $1.6 billion annual advertising budget — goes to Black-owned media and that the company has “refused to advertise” on his networks, which include the Weather Channel and Comedy.TV.
He also accuses McDonald’s of relegating his TV networks to an “African American tier” that has a smaller ad budget and deprives the channels of millions of dollars in annual revenue.
“This is about economic inclusion of African American-owned businesses in the US economy,” Allen said in the press release. “McDonald’s takes billions from African American consumers and gives almost nothing back. The biggest trade deficit in America is the trade deficit between White corporate America and Black America, and McDonald’s is guilty of perpetuating this disparity.”
In response, McDonald’s lawyer Loretta Lynch, who was US attorney general during the Obama administration, said that the evidence will show that the company doesn’t discriminate and that Allen’s claims are “meritless.”
McDonald's is closing all its UK restaurants Monday for the Queen's funeral
“Their complaint is about revenue, not race, and plaintiffs’ groundless allegations ignore both McDonald’s legitimate business reasons for not investing more on their channels and the company’s long-standing business relationships with many other diverse-owned partners,” said Lynch, who is now in private practice with the law firm Paul Weiss.
