Gene Schwartz – Breakthrough Advertising Graduate Course | 314 MB
Gene Schwartz – Breakthrough Advertising Graduate Course
What Could a Marketing Legend Who Generated Over $2 Billion in Sales Working 4 Hours a Day From His Home Office Possibly Teach You?
How to Explode Your Sales and Profits by More Than 10,000%
Dear Fellow Marketer,
The year was 1976. Martin Edelston was operating his business from the basement of his home, with his desk squeezed beside the furnace.
Martin had already burned through most of his meager start-up capital, and he was down to his last $3,500. He had a great idea … he had a dream he believed in … and he had the ambition to see it through.
What he did not have were sales.
His business was going broke, because he didn’t know how to communicate the tremendous value and benefits of his product to his market. He had to make something happen … and fast.
So he called Eugene M. Schwartz. If there was anyone with the proven ability to create EXPLOSIVE sales growth, it was Gene Schwartz.
Martin wanted Schwartz to write an advertisement for his company, so they agreed to meet the next day. Gene told him he would write the ad, but it would cost Martin $2,500. That’s nearly $9,000 in today’s dollars.
Even then, it represented more than 70% of his entire company budget … but Edelston didn’t even flinch. They went right to work, and for the next four hours, Martin talked about his idea while Schwartz took notes.
That night, in the time it took his wife to put on her makeup, Schwartz wrote the ad that launched Martin Edelston’s company.
The headline of the ad read: “How to Get the Heart of 370 Business Magazines in Just 30 Minutes a Month”.
When that ad hit, the profits of Martin’s company exploded, and a publishing empire was born.
But what had changed? The product didn’t change. Martin’s enthusiasm for his business didn’t change. There was no change in the market.
The difference-maker was Gene Schwartz’s ability to clearly communicate the value and the benefits of Martin’s product to the market.
How would you like to turn $3,500 into $50 million?
Martin Edelston’s company, Boardroom Inc., is now a multi-national publishing company that does more than $50 million in annual sales. It has become one of the most successful direct-response businesses of all time.
But Gene Schwartz was no one hit wonder. According to the clients who paid him, Gene was so successful at writing direct advertising copy that his hit ratio was 80%. For every 100 promotions he wrote, 80 were winners. Big winners!
His success was not limited to a particular product or industry either. Gene simply knew how to sell. He understood people … what makes them tick … and what makes them buy.
For Martin Edelston, Gene sold newsletters and books millions of them! But he also ignited the sales growth of other companies that sold cosmetics, health products, fertilizer, cassette tapes, toys, even coffee.
If you’ve ever wanted to tap into explosive profits and get hundreds even thousands of customers for your products, there is a lot you can learn from Eugene Schwartz. But first, consider just a few of these homeruns attributed to Gene.
One ad he wrote sold 1.98 million copies of a single $25 book.
He wrote an ad for flowers that exhausted the supply in nurseries.
He generated an avalanche of over 2 million orders for a single fishing lure!
For another company, he opened the financial floodgates, pulling in $150,000 in three days for a book on car repair!
He created $25,000 in sales from an ad in one newspaper for a children’s toy.
Another company received a windfall of nearly $50 million as a result of Gene’s work to sell its natural health book
Gene sold 600,000 copies of a book about how to improve your child’s grades.
One campaign he created for television resulted in 1 out of 14 television owners purchasing the product!
This is just a small sample of Gene’s breakthrough sales successes. He was not only able to revive flagging markets, on many occasions he took products that nobody else could move and turned them into bestsellers.
He was even successful selling poetry through the mail … Poetry!
In the early 1970's, model Oleda Baker had written a book called The Model’s Way to Beauty, Slenderness & Glowing Health. The problem was, it didn’t sell … at all. But before Baker and her publisher gave up on the project, they contacted Eugene Schwartz.
With Gene’s help, sales of the book exploded to over 60,000 units!
Oleda Baker went on to become a pioneer in marketing anti-aging products. To this day, she operates a multimillion-dollar cosmetics and health products company.
How would you like to have Eugene Schwartz in YOUR corner?
What was it that Gene Schwartz had?
How did he hit a grand slam eight times for every 10 times he stepped up to the plate?
More importantly is it something that YOU can learn?
The answer is a resounding YES!!
And the good news is you don’t have to be an expert at advertising or a great writer. You can learn exactly what it takes from the man himself.
Imagine creating advertisements that result in an immediate rush of sales orders.
What if you owned a website that generated consistent sales and profits … even while you sleep?
Imagine sending e-mails that command attention and motivate serious buyers to take action.
What if you could harness the hopes and fears of the masses and channel their burning desires to your business … your product?
What if you could create advertisements that generate $10,000 in profits in a month … or even a week?
Eugene Schwartz possessed the world’s most financially valuable skill he knew how to sell. But he didn’t do it door to door. He didn’t do it over the telephone. He didn’t even do it face to face.
What Gene did was even easier … and more profitable. And he never had to leave the desk in his home office to do it. You can learn how to do the very same thing.
Master the art of advertising and promotion, and the world will beat a path to your door. You will not only have success convincing people to buy your products, but also your ideas, concepts, and beliefs. Power and money decisively travel toward those who are persuasive.
“I Raised My Net Worth From $100,000 to $10 Million Within 1 Year!”
Gene was always willing to share the secrets of his success. But during most of his career, he was just too busy. He was so occupied with his work that he rarely wrote about the methods he developed his clients kept him booked solid.
But in 1966, Gene Schwartz produced a book called Breakthrough Advertising, and the world found out that Gene was not only a one-of-a-kind marketing genius he was also a brilliant teacher. When people learned they could duplicate Gene’s success his book became a marketing classic.
Make that a rare classic. Long out of print, the book was recently selling for as much as $900 for a single used copy. And it’s no wonder his ideas are worth millions.
One reader of Breakthrough Advertising who is in the financial industry is said to have told Gene that within a year of obtaining the book he had raised his net worth from $100,000 to $10 million!
Christian H. Godefroy, a highly successful speaker, says, “Gene Schwartz made me a millionaire from a would-be millionaire with just a few breakthrough ideas. Breakthrough Advertising was out of print and I paid a lot of money to buy a copy. I have never regretted my investment.”
Make no mistake … this is not some out-of-date novelty that has value as a collector’s item. Gene Schwartz’s lessons are as priceless and unique today as they ever were. His methods are timeless. They’ll work in any era, for any product.
If you have ANYTHING to market including your ideas, or even yourself – this information will raise your level of success and immediately ignite your profits.
Joe Vitale is one of the most successful Internet marketers in the world. He makes no bones about it when he says, “No one in business should be without this information.”
However, you should know that while the breakthrough principles this book teaches are worth hundreds of times the price, some of Gene’s ideas are not the easiest to master.
Not to worry, though … that’s why we created …
The Gene Schwartz Graduate Course in Marketing
Through a joint of Boardroom and Agora two direct-marketing giants that were started on a shoestring and owe their success to the principles of Gene Schwartz -we’ve put together the most complete course on his methods ever created.
Gene’s closest contemporaries his colleagues, clients, students, and friends share with you the very best of his “lost” marketing secrets. These innovative ideas have made them hundreds of thousands even millions of dollars.
Many of the marketing masters who contribute to the Gene Schwartz Graduate Course in Marketing are legends in their own right, and more than a few of them sell their independent consulting services and seminars for thousands of dollars, where they share the same secrets you will learn as a student of this course.
You’ll learn specifically how they applied Gene’s methods to supercharge their sales and profits and you’ll quickly understand how to put the very same strategies to work for you.
The roundtable discussions with Gene Schwartz’s proteges are recorded on a series of four compact discs. Hearing these real-world examples broken down into simple steps will help you quickly absorb the principles in the course.
You’ll be able to put the ideas to work immediately, vastly increasing your return on investment.
No matter what business you’re in, you will know how to position your business so that your prospect believes that ONLY YOUR PRODUCT and no other will meet his needs.
In addition to the team of modern marketing gurus and masters of persuasion, you will also learn from Schwartz’s own writing. The textbook for the Gene Schwartz Graduate Course in Marketing is Gene’s classic rare book, Breakthrough Advertising.
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Gene Schwartz – Breakthrough Advertising Graduate Course
- Name Product: Gene Schwartz – Breakthrough Advertising Graduate Course
- COST: $149
- Author: Gene Schwartz
- Size: 314 MB
- Website: http://www.earlytorise.com/products/business_building/gene-schwartz-breakthrough-advertising/
What Could a Marketing Legend Who Generated Over $2 Billion in Sales Working 4 Hours a Day From His Home Office Possibly Teach You?
How to Explode Your Sales and Profits by More Than 10,000%
Dear Fellow Marketer,
The year was 1976. Martin Edelston was operating his business from the basement of his home, with his desk squeezed beside the furnace.
Martin had already burned through most of his meager start-up capital, and he was down to his last $3,500. He had a great idea … he had a dream he believed in … and he had the ambition to see it through.
What he did not have were sales.
His business was going broke, because he didn’t know how to communicate the tremendous value and benefits of his product to his market. He had to make something happen … and fast.
So he called Eugene M. Schwartz. If there was anyone with the proven ability to create EXPLOSIVE sales growth, it was Gene Schwartz.
Martin wanted Schwartz to write an advertisement for his company, so they agreed to meet the next day. Gene told him he would write the ad, but it would cost Martin $2,500. That’s nearly $9,000 in today’s dollars.
Even then, it represented more than 70% of his entire company budget … but Edelston didn’t even flinch. They went right to work, and for the next four hours, Martin talked about his idea while Schwartz took notes.
That night, in the time it took his wife to put on her makeup, Schwartz wrote the ad that launched Martin Edelston’s company.
The headline of the ad read: “How to Get the Heart of 370 Business Magazines in Just 30 Minutes a Month”.
When that ad hit, the profits of Martin’s company exploded, and a publishing empire was born.
But what had changed? The product didn’t change. Martin’s enthusiasm for his business didn’t change. There was no change in the market.
The difference-maker was Gene Schwartz’s ability to clearly communicate the value and the benefits of Martin’s product to the market.
How would you like to turn $3,500 into $50 million?
Martin Edelston’s company, Boardroom Inc., is now a multi-national publishing company that does more than $50 million in annual sales. It has become one of the most successful direct-response businesses of all time.
But Gene Schwartz was no one hit wonder. According to the clients who paid him, Gene was so successful at writing direct advertising copy that his hit ratio was 80%. For every 100 promotions he wrote, 80 were winners. Big winners!
His success was not limited to a particular product or industry either. Gene simply knew how to sell. He understood people … what makes them tick … and what makes them buy.
For Martin Edelston, Gene sold newsletters and books millions of them! But he also ignited the sales growth of other companies that sold cosmetics, health products, fertilizer, cassette tapes, toys, even coffee.
If you’ve ever wanted to tap into explosive profits and get hundreds even thousands of customers for your products, there is a lot you can learn from Eugene Schwartz. But first, consider just a few of these homeruns attributed to Gene.
One ad he wrote sold 1.98 million copies of a single $25 book.
He wrote an ad for flowers that exhausted the supply in nurseries.
He generated an avalanche of over 2 million orders for a single fishing lure!
For another company, he opened the financial floodgates, pulling in $150,000 in three days for a book on car repair!
He created $25,000 in sales from an ad in one newspaper for a children’s toy.
Another company received a windfall of nearly $50 million as a result of Gene’s work to sell its natural health book
Gene sold 600,000 copies of a book about how to improve your child’s grades.
One campaign he created for television resulted in 1 out of 14 television owners purchasing the product!
This is just a small sample of Gene’s breakthrough sales successes. He was not only able to revive flagging markets, on many occasions he took products that nobody else could move and turned them into bestsellers.
He was even successful selling poetry through the mail … Poetry!
In the early 1970's, model Oleda Baker had written a book called The Model’s Way to Beauty, Slenderness & Glowing Health. The problem was, it didn’t sell … at all. But before Baker and her publisher gave up on the project, they contacted Eugene Schwartz.
With Gene’s help, sales of the book exploded to over 60,000 units!
Oleda Baker went on to become a pioneer in marketing anti-aging products. To this day, she operates a multimillion-dollar cosmetics and health products company.
How would you like to have Eugene Schwartz in YOUR corner?
What was it that Gene Schwartz had?
How did he hit a grand slam eight times for every 10 times he stepped up to the plate?
More importantly is it something that YOU can learn?
The answer is a resounding YES!!
And the good news is you don’t have to be an expert at advertising or a great writer. You can learn exactly what it takes from the man himself.
Imagine creating advertisements that result in an immediate rush of sales orders.
What if you owned a website that generated consistent sales and profits … even while you sleep?
Imagine sending e-mails that command attention and motivate serious buyers to take action.
What if you could harness the hopes and fears of the masses and channel their burning desires to your business … your product?
What if you could create advertisements that generate $10,000 in profits in a month … or even a week?
Eugene Schwartz possessed the world’s most financially valuable skill he knew how to sell. But he didn’t do it door to door. He didn’t do it over the telephone. He didn’t even do it face to face.
What Gene did was even easier … and more profitable. And he never had to leave the desk in his home office to do it. You can learn how to do the very same thing.
Master the art of advertising and promotion, and the world will beat a path to your door. You will not only have success convincing people to buy your products, but also your ideas, concepts, and beliefs. Power and money decisively travel toward those who are persuasive.
“I Raised My Net Worth From $100,000 to $10 Million Within 1 Year!”
Gene was always willing to share the secrets of his success. But during most of his career, he was just too busy. He was so occupied with his work that he rarely wrote about the methods he developed his clients kept him booked solid.
But in 1966, Gene Schwartz produced a book called Breakthrough Advertising, and the world found out that Gene was not only a one-of-a-kind marketing genius he was also a brilliant teacher. When people learned they could duplicate Gene’s success his book became a marketing classic.
Make that a rare classic. Long out of print, the book was recently selling for as much as $900 for a single used copy. And it’s no wonder his ideas are worth millions.
One reader of Breakthrough Advertising who is in the financial industry is said to have told Gene that within a year of obtaining the book he had raised his net worth from $100,000 to $10 million!
Christian H. Godefroy, a highly successful speaker, says, “Gene Schwartz made me a millionaire from a would-be millionaire with just a few breakthrough ideas. Breakthrough Advertising was out of print and I paid a lot of money to buy a copy. I have never regretted my investment.”
Make no mistake … this is not some out-of-date novelty that has value as a collector’s item. Gene Schwartz’s lessons are as priceless and unique today as they ever were. His methods are timeless. They’ll work in any era, for any product.
If you have ANYTHING to market including your ideas, or even yourself – this information will raise your level of success and immediately ignite your profits.
Joe Vitale is one of the most successful Internet marketers in the world. He makes no bones about it when he says, “No one in business should be without this information.”
However, you should know that while the breakthrough principles this book teaches are worth hundreds of times the price, some of Gene’s ideas are not the easiest to master.
Not to worry, though … that’s why we created …
The Gene Schwartz Graduate Course in Marketing
Through a joint of Boardroom and Agora two direct-marketing giants that were started on a shoestring and owe their success to the principles of Gene Schwartz -we’ve put together the most complete course on his methods ever created.
Gene’s closest contemporaries his colleagues, clients, students, and friends share with you the very best of his “lost” marketing secrets. These innovative ideas have made them hundreds of thousands even millions of dollars.
Many of the marketing masters who contribute to the Gene Schwartz Graduate Course in Marketing are legends in their own right, and more than a few of them sell their independent consulting services and seminars for thousands of dollars, where they share the same secrets you will learn as a student of this course.
You’ll learn specifically how they applied Gene’s methods to supercharge their sales and profits and you’ll quickly understand how to put the very same strategies to work for you.
The roundtable discussions with Gene Schwartz’s proteges are recorded on a series of four compact discs. Hearing these real-world examples broken down into simple steps will help you quickly absorb the principles in the course.
You’ll be able to put the ideas to work immediately, vastly increasing your return on investment.
No matter what business you’re in, you will know how to position your business so that your prospect believes that ONLY YOUR PRODUCT and no other will meet his needs.
In addition to the team of modern marketing gurus and masters of persuasion, you will also learn from Schwartz’s own writing. The textbook for the Gene Schwartz Graduate Course in Marketing is Gene’s classic rare book, Breakthrough Advertising.
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