Burger King has now escalated the viral “CEO bite” saga with a new advertising campaign widely seen as a jab at McDonald’s.

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Idisobey​

11h ·

Burger King has now escalated the viral “CEO bite” saga with a new advertising campaign widely seen as a jab at McDonald’s.

The campaign shows two nearly identical burgers with different bite marks. One labeled “King’s bite” shows a large, full bite taken out of the burger, while the other labeled “Clown’s bite” shows a much smaller bite.

The post was captioned: “How do you guys like our new advertising campaign?”

Many viewers immediately linked the ad to the viral video of the McDonald’s CEO’s burger bite, with users saying the fast-food rivalry has officially turned into one of the most savage marketing battles online.

 

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CEO Of McDonald's Bit Into Its New Burger And It Went Viral​

 

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Ricky Robertson
The Wendy’s CEO not only made his own burger and ate it but poked fun at McDonald’s by making his own ice cream

Karen Knauff
The messiness I’m so here for

all for a ceo trying his own food and gagging at the sight of it

at least Squidward ended up liking the Krabby Patties

 

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Idisobey​

Yesterday at 12:59 PM ·

The McDonald’s CEO responded and blocked Wendy’s after they commented “we do love a square” under the viral video of him biting the new Big Arch burger.

He criticized the brand for turning the moment into a joke and told them to “focus on your own burgers.”

He then ended the message by saying he had blocked the Wendy’s account, which only fueled more memes around the ongoing “CEO bite” saga.

 

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Idisobey ·
Follow​

Yesterday at 7:50 PM ·


Wendy’s has reacted after the McDonald’s CEO reportedly blocked the brand on social media.
The move comes shortly after Wendy’s joked about the viral “CEO bite” moment, saying they “love a square,” a comment widely interpreted as a jab at the McDonald’s CEO.
After discovering they were blocked, Wendy’s appeared to lean into the moment, posting about it and turning the situation into another playful dig in the ongoing fast-food social media rivalry.
Many users online say the block only made the situation funnier, with the exchange quickly spreading across platforms as the burger controversy continues to spiral.

 

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Idisobey​

Yesterday at 7:31 AM ·

McDonald’s CEO spotted quietly eating a salad at a restaurant, after previously going viral for his awkward burger bite video. Eyewitnesses say the fast-food executive appeared focused on finishing the bowl of greens while seated alone, raising jokes online about the man behind America’s biggest burger chain opting for salad instead of one of his own burgers.

Wesley Fowler
Look at the guy. He buttons his shirt all the way up. He wears sweaters over his polos. He’s not a burger man. He’s a soy latte male

Rob Osbon
He definitely uses the chair next to the bed to watch.

Erica Lynn
Wesley Fowler my first thoughts. You can tell he eats a healthy lifestyle lol. Mcdonalds just pays for him to eat the healthy lifestyle

Derek Isymfs Hunter
Wesley Fowlerdat dude goes to Starbucks snd actually says "venti"


Dylon Brown
Damn, he can’t even eat in peace hahaha

 

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Vee Anderson
The person who came up with the idea for the CEO to make a video eating McDonald's "product" must be so fired lol

 

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Marissa Charello
Lmao looks like his mouth opens wider for that salad than that burger

 

[Lattimore]

What made the small bite uniquely bad is that McDonalds has been gettin SLAMMED all over social Media -

Tik Tok, Instagram, youtube, facebook, everywhere- for selling a fake product. All of the burgers left in bags,

wrapped up for a year without molding or decay, has worn on the brand. The then CEO goes and

takes a bite- hoping for some sort of a viral pop - but it comes off as fear of the product.

After watching the video, It appears he didn't take a big bite bc he had a lot of commentary and didn't want to attempt it

with a mouth full of food. Any way you like it it did go viral, just not the way the intended.