first you should consider if you want to get more quartz watches or step into mechanical watches (automatic or hand wound)
for good value over $500 to $1k
Seiko and Citizen have both mechanical and quartz and are good for value
Here are brands with entry models in that price range: Tissot, Longines, Hamilton, Christopher Ward (huge value) Seagull 1963, Orient, Junghans, and Mido
over $1k then Tag Heuer and Oris can be included to the list
