
Building up a reputation for the quality of his work, he would film up-and-coming rappers and singers, while also targeting more established stars outside nightclubs, hotels and dance music radio station Kiss 100.
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I have crashed and burned about three times over the years because I was just working, working, working. Now I'm more planned, more organised”
Jamal Edwards
As word of mouth spread, his videos on YouTube, put up under the name SBTV (the SB stands for SmokeyBarz, Jamal's own rapping nickname) started to get hundreds of thousands of hits, predominantly from 13- to 30-year-olds.
And so Jamal contacted YouTube to see if he was eligible for a share of advertising revenues.
YouTube, owned by internet search engine giant, Google, turned him down three times, but Jamal persisted. YouTube ultimately agreed after he was able to prove that all the videos he was uploading were original content that he had made himself.
"My first YouTube cheque was for a couple of hundred pounds. So I said, 'Look mum, I have earned money from YouTube.'
"But my parents were like, 'That's not sustainable income, that's not steady.' But the cheques have just got bigger and bigger. The more effort I put in, the more views the videos get, and the more advertising revenues I get back."
http://www.bbc.co.uk/news/business-24801980