Krystal, the Atlanta-based fast-casual chain known for slinging “the original slider of the South,” has just inked a deal — the “first of its kind” in quick-serve restaurants — to name 2 Chainz its Head of Creative Marketing.
2 Chainz and his team will be leading the creation of multiple new platforms and partnerships, including menus, merchandising, and co-branded restaurants in the brand’s hometown of Atlanta, according to a press release.
This partnership is the latest in Krystal’s expansion; late last year, the brand announced that it will be expanding into New Jersey with former NFL great Victor Cruz.
2 Chainz grew up in College Park not far from the brand’s current headquarters. As part of the new partnership, 2 Chainz will collaborate on a custom co-branded Krystal restaurant in the heart of the rapper’s hometown neighborhood, and he will also help develop a “Luxe Line” of premium food products for the brand, to be premiered at his restaurant.
Other elements of the deal include the creation of NFT artwork, custom-curated in-restaurant music, and limited edition merchandise to be made available in-restaurant and online.
Can he add taste because that’s the problem. They turned one location into a hoodrat haven. They even keep a ghetto Caprice outside and blacked out the windows with graphics. I’ve never been in since. Won’t go near it.
