Disclaimer: I got this from NikeTalk....when it comes to kicks these dudes are pretty reputable..But I dont know if this is exactly true..but this is what a cat posted...
Well, just talked to a repersentive for Jordan Brand, as a niketalker I ask a lot of questions and he gave me alot of answers, here is a couple of notes
1.He thought it was funny how niketalk always flames gentry and jordan brand inc. for qualitly ,colors and what is being released, because Micheal Jordan has 99% of control and is the main reason for what jordan brand has come to.(Called gentry a great "Fall Guy")
2. He also said that after alot of meetings with micheal, micheal jordan's main focus is to make shoes at the lowest cost and get the most return back, so he said that they are constanly searching for cheap leathers and material that can go on the shoes.
3. He seemed really upset with what was going on and I asked him why dont he try to change the way JB is running, and he laughed and said its either MJ way or the Highway, he also said Micheal Jordan is burning alot of bridges in the shoe world so alot of great designers dont want to deal with him because of his disrespectful attitude and his Jerry Jones like control.(He said alot of them are waiting for their contract to end and will go over to Nike Basketball)
4. Finally I asked him what is the future of JB and he told me Micheal Jordan really hates when Low Class people buy his shoes, he wants the brand to be like tommy hillifiger and not Polo, so they are trying to figure out ways to market jordan brand as a high class brand without being racist.
and they end of our convo, I told him my name and ask for his and he laughed and said "I told you enough."""""
Honestly I can believe it. I like the classic Jordans mainly 3-8, 11. But those were Nike products. The retroes do feel alot cheaper and cost more. A few points strike me as hilarious though. Making a cheaper product while using just your name alone to boost the price has never worked long term....
Another thing is the part about Tommy vs. Polo...Do they realize that more people "high" and "low" class buy alot more Polo than Tommy? ...
Another thing is if you aiming your product "High Class" demographics, wouldnt it be wise to make a high class product?.....
Well, just talked to a repersentive for Jordan Brand, as a niketalker I ask a lot of questions and he gave me alot of answers, here is a couple of notes
1.He thought it was funny how niketalk always flames gentry and jordan brand inc. for qualitly ,colors and what is being released, because Micheal Jordan has 99% of control and is the main reason for what jordan brand has come to.(Called gentry a great "Fall Guy")
2. He also said that after alot of meetings with micheal, micheal jordan's main focus is to make shoes at the lowest cost and get the most return back, so he said that they are constanly searching for cheap leathers and material that can go on the shoes.
3. He seemed really upset with what was going on and I asked him why dont he try to change the way JB is running, and he laughed and said its either MJ way or the Highway, he also said Micheal Jordan is burning alot of bridges in the shoe world so alot of great designers dont want to deal with him because of his disrespectful attitude and his Jerry Jones like control.(He said alot of them are waiting for their contract to end and will go over to Nike Basketball)
4. Finally I asked him what is the future of JB and he told me Micheal Jordan really hates when Low Class people buy his shoes, he wants the brand to be like tommy hillifiger and not Polo, so they are trying to figure out ways to market jordan brand as a high class brand without being racist.
and they end of our convo, I told him my name and ask for his and he laughed and said "I told you enough."""""
Honestly I can believe it. I like the classic Jordans mainly 3-8, 11. But those were Nike products. The retroes do feel alot cheaper and cost more. A few points strike me as hilarious though. Making a cheaper product while using just your name alone to boost the price has never worked long term....
Another thing is the part about Tommy vs. Polo...Do they realize that more people "high" and "low" class buy alot more Polo than Tommy? ...
Another thing is if you aiming your product "High Class" demographics, wouldnt it be wise to make a high class product?.....







