Why are African Americans five times more likely to purchase a Chrysler 300 than other ethnic groups?
"It's in their vehicle DNA," says Strategic Vision.
Read the whole release:
http://www.strategicvision.com/auto_ethnic_report_2007.php
"It's in their vehicle DNA," says Strategic Vision.
Differences that clearly stand out with African Americans are greater desires for success and the ability to show it. African Americans are much more likely to advocate vehicles that express their individuality and success to family and friends.
Read the whole release:
http://www.strategicvision.com/auto_ethnic_report_2007.php