He is a billionaire and they won’t keep a player around because of Jersey sales. He makes money from winning. You only sale out tickets if you are winning.
Would people come see Sheduer play? I believe so and the tv ratings would reflect that. It would bring fans and his haters. You could charge whatever you wanted for that game.
If that were the case he would have been made that call. The fact that he didn’t tells us a lotYes he's a billionaire, but a lot is changing on the NFL landscape a lot of these owners want these hedge funds to buy/invest in their teams and those dudes are looking at the bottom line & revenue/valuation.
I mean it should but like you've said it probably doesn't.I wonder do this take into account us that watch via folks streaming on YouTube.
I doubt it tho
He also did a full documentary on Coach Prime surgery and recovery. I didnt even know Bucky was in Charlotte until I saw the video. I know Coach Prime is proud of all his kids.Deion Sanders Jr. is the real MVP, puts family first with crazy turnaround
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Deion Sanders Jr., the eldest son of Colorado Buffaloes coach Deion Sanders, has been hailed as the “real MVP” for his relentless dedication to family and football.
On August 8, 2025, Deion Jr. showcased his commitment, filming his brother Shedeur’s NFL preseason debut for the Cleveland Browns, then catching a red-eye flight to Boulder to capture Colorado’s fall camp practice by 7 a.m. His media venture, Well Off Media, shared the grueling 24-hour turnaround, highlighting his role in amplifying the Sanders family brand.
Fans and Deion Sr. praised his work ethic, with Coach Prime calling him “our family’s rock.” Beyond creating viral content, like Shedeur’s exchange with a reporter, Deion Jr.’s efforts have bolstered Colorado’s 8-4 program. His tireless hustle, balancing media production and family loyalty, solidifies his status as an unsung hero in the Sanders legacy.
I mean it should but like you've said it probably doesn't.
This dude is numbers, I know I watched the draft
Something I haven’t done in a while
Shedeur Sanders' debut with Browns nearly breaks TV viewership record for an NFL Network preseason game
1 hr ago
If the first week of the NFL preseason proved anything, it's that Shedeur Sanders might be the most intriguing player in the league right now. The rookie quarterback made his NFL debut on Friday in a start against the Carolina Panthersand the game ended up pulling in a huge TV number.
According to Nielsen, a total of 2.237 million viewers watched part of the game, which featured Sanders throwing for 138 yards and two touchdowns in a 30-10 win.
With more than 2.2 million fans tuned in, the game was one of the few in the history of the NFL Network to draw more than 2.2 million viewers. According to NFL Media, the Brownsgame and Minnesota's Saturday in over Houston rank as NFL Network's two most-watched preseason games since 2015.
Although millions of NFL fans were tuned in to watch Sanders, the Browns didn't quite top the all-time record for most viewers watching a preseason game on NFL Network. In a twist, the most watched preseason game ever on the network also involved a Browns rookie quarterback making his NFL debut.
Here's a look at the top two most-watched preseason games ever on NFL Network:
1. Browns at Lions, Aug. 9, 2014 (2.82 million viewers). Johnny Manziel made his NFL debut in this game and he ended up finishing 7 of 11 for 63 yards in a 13-12 loss. He also rushed for 27 yards, and based on this game alone, it looked like he might have a bright NFL future, which is why you probably don't want to draw too many conclusions after one preseason game.
2. Packers at Patriots, Aug. 13, 2015 (2.52 million viewers). This game featured Tom Brady vs. Aaron Rodgers and they both ACTUALLY played. Also, there was a lot of interest in Brady, who had just been given his Deflategate punishment in May 2015. Brady finished just 1 of 4 for 10 yards in New England's 22-11 loss to Green Bay.
Remember, the top viewership numbers above only reflect preseason games on that were shown live on NFL Network. When games are played on broadcast television, they generally draw much bigger numbers. For instance, the Hall of Fame game between the Lions and Chargers on July 31 drew 6.9 million viewers.
The fact that the Browns were able to draw such a huge number on NFL Network for a Friday game is impressive (The Browns' game in 2014 was played on Saturday while the Patriots-Packers game was played on Thursday and those two days generally see higher viewership numbers than a Friday).
Sanders ended up playing nearly three full quarters in Cleveland's 30-10 win over Carolina. One of his best throws of the night came on a 7-yard touchdown pass to Kaden Davis that saw Sanders throw a laser in-between several defenders.
Sanders has only played one game and he's already proven that he's a draw. Besides the preseason game, the 2025 NFL Draft also saw a huge bump in TV ratings after Sanders fell all the way to the fifth round after being projected to go in the first round. Overall, it ended up being the second-most watched draft in NFL history.
It will be interesting to see what kind of TV number the Browns draw this week and that's because Sanders likely won't be playing due to an oblique injury. The game against the Eagles, which will be televised on NFL Network, is set to kick off at 1 p.m. ET on Saturday.
Even though Sanders likely won't be playing this week, fans could get one more chance to watch him next week. The Browns' final game of the preseason, which will come on Aug. 23 against the Rams, will once again be televised by NFL Network.
Right, no wonder they're trying to blackballed him and stain his name with him proving everyone wrong about him.Shedeur Sanders' NFL Debut with Browns had staggering number of viewers on NFL Network
Shedeur Sanders’ NFL debut drew a massive NFL Network audience
James CarnesAug 12, 2025
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Cleveland Browns v Carolina Panthers - NFL Preseason 2025 | David Jensen/GettyImages
You wouldn’t think a preseason game—usually the made-for-couch, just-something-to-do filler of August—could command this kind of national attention.
But this wasn’t a typical night.
Shedeur Sanders, Cleveland Browns rookie quarterback, stepped onto that field against Carolina and lit a fuse. His NFL Network debut pulled in 2.237 million viewers, making it the No. 1 program of the night across both cable and broadcast TV.
Talk about #LEGENDARY.
According to Sports Media Watch, NFL preseason games usually pull in under 2 million viewers.
NFL Network’s pregame average sat around 1.89 million. Showtime for Shedeur's debut nearly doubled that average.
Across the board—NFL Network, local Ohio affiliates, streaming platforms, Buffs Nation, and beyond, all pressed “play” together.
What made this one must-watch TV?
First, it’s Shedeur. This was the first time not playing under Coach Prime and the fact that he is battling for a roster spot in Cleveland, who has more quarterbacks than Jennifer Lopez has engagement rings.
Then there’s the Sanders name—on the back of a Browns jersey—makes everyone curious. Even during preseason? Yes.
Press notices and chatter were real. Headlines called it “most-watched preseason game ever” before the ball was even snapped.
But then came his performance.
Behind the numbers, what we saw
Sanders was calm, collected—even in a preseason whirl. He went 14-for-23, threw two touchdown passes, ran for almost 20 yards, and earned a sparkling 106.8 passer rating.
That stat line would’ve made everyone really freak out if it happened in the regular season. But in August? Game-changing.
Meanwhile, the numbers kept pouring in and the Browns' QB room suddenly is intensely interesting.
I mean, the Browns, for the first time, are interesting. Nobody has ever done that outside of Jim Brown. Not even Drew Carey could do it.
A crowd that has followed him
Browns fans, of course, had plenty of reasons to tune in. This is the potential future face of their franchise. But this audience wasn’t just coming from Ohio.
Buffs fans—and even some college football neutrals—made the leap to NFL Network for one night only.
It’s rare for a single player to move the needle like that, especially in August, but Sanders’ debut felt like a cultural crossover moment.
It was the meeting point of college football, NFL hype, and the lingering curiosity about whether a Shedeur Sanders-led offense without Coach Prime can work against NFL speed.
What comes next?
The Browns will be careful with Sanders in the preseason. And obviously we still have to see what Kenny Pickett and Dillon Gabriel will do.
But with this kind of audience turning up for his debut, you can bet the fan pressure to make Sanders their quarterback is going to be very strong.
Especially if they start out with a losing record.
The takeaway? Shedeur Sanders isn’t just another rookie. He’s a ratings draw, a storyline, and a quarterback whose name alone can move an audience.
Cleveland has something they've never had before—a player that commands the attention of the entire football world.
This isn’t the last time we’ll see numbers like this attached to his name. If anything, 2.2 million viewers might just be a warm-up act.
Despite sizzling preseason debut, Shedeur Sanders has made up no ground with Browns
The Cleveland Browns released their second depth chart of the summer, showing Shedeur Sanders still hasn't made up ground in the QB competition.
Well what do we have here