Storytelling is how you keep eyes on the product and grow....
At the end of the day wrestling is just a soap opera for guys.Listening to this show now with him and Bully. To hear his excitement and enthusiasm, and compare it to how it was when he was there. They've made bigger changes than we realize.
WWE with Vince in charge (and now AEW) clearly got away from the story-telling aspect of the product and the product suffered as a result.
It really ain't that complicated. Just give the fans compelling storylines with good in-ring action to back it up.