The MCU has gone a record amount of time without a billion-dollar movie at the box office, for a variety of reasons in and out of their own control.
Superhero fatigue hits the MCU, with audiences growing tired of the genre's dominance at the box office. DC has also been affected.
The absence of The Avengers since Endgame has impacted the MCU's earning potential, as team-up movies have historically been the highest-earning films.
Poor marketing decisions, like with The Marvels, have contributed to Marvel's recent financial lows, with inconsistent advertising and a lack of clear messaging.
The Marvel Cinematic Universe is not the box office powerhouse it once was, resulting in 2023 marking two years since the franchise's last billion-dollar earner. As 2023 draws to a close, Marvel Studios have faced a year of historic financial lows, with no release cracking the one billion dollar mark since 2021's Spider-Man: No Way Home. The MCU has contributed to Disney's abysmal 2023 performance in theaters, warranting close examination as to what exactly is keeping so many seats empty at the movies.
There are many reasons to point to regarding Marvel's recent lack of breakout hits. Some factors are well-within the studio's control, and the souring of general audiences on the MCU after critical flops like The Eternals, Ant-Man and the Wasp: Quantumania, and Thor: Love and Thunder are an easy source of blame to identify. Other factors that have prevented Marvel Studios from billion-dollar glory are more difficult to frame as bad decisions on Disney's behalf, effecting other big franchises equally at the box office. Whether this worrying trend represents the beginning of the end for Marvel's success or a momentary dip the series can recover from remains to be seen.
screenrant.com
Superhero fatigue hits the MCU, with audiences growing tired of the genre's dominance at the box office. DC has also been affected.
The absence of The Avengers since Endgame has impacted the MCU's earning potential, as team-up movies have historically been the highest-earning films.
Poor marketing decisions, like with The Marvels, have contributed to Marvel's recent financial lows, with inconsistent advertising and a lack of clear messaging.
The Marvel Cinematic Universe is not the box office powerhouse it once was, resulting in 2023 marking two years since the franchise's last billion-dollar earner. As 2023 draws to a close, Marvel Studios have faced a year of historic financial lows, with no release cracking the one billion dollar mark since 2021's Spider-Man: No Way Home. The MCU has contributed to Disney's abysmal 2023 performance in theaters, warranting close examination as to what exactly is keeping so many seats empty at the movies.
There are many reasons to point to regarding Marvel's recent lack of breakout hits. Some factors are well-within the studio's control, and the souring of general audiences on the MCU after critical flops like The Eternals, Ant-Man and the Wasp: Quantumania, and Thor: Love and Thunder are an easy source of blame to identify. Other factors that have prevented Marvel Studios from billion-dollar glory are more difficult to frame as bad decisions on Disney's behalf, effecting other big franchises equally at the box office. Whether this worrying trend represents the beginning of the end for Marvel's success or a momentary dip the series can recover from remains to be seen.
10 Reasons No MCU Movie Has Made $1 Billion In 2 Years
The MCU has struggled to hit their old milestones.
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