Was just wondering why WCW gave away a huge match like Hogan vs Goldberg on Nitro and not PPV. Figured the network forced it and I was right.
Sullivan talked about why Hulk Hogan vs Goldberg happened on Nitro instead of PPV: “That was a decision made by the corporate side of the business. They were into merging with AOL and they wanted to have a show and tell so those people from the corporate side were in with AOL and they were looking to see if they would buy. They brought them to the wrestling and they saw that building full and they knew they had a winner. When they did buy it, they wanted to get rid of it. This was supposed to be on a PPV. I remember J.J. (Dillon) coming to me. We were at a TV and he said, 'we are going to announce that next week Hogan and Goldberg was going to be on TV.' I said, 'what?' He said, 'yep, this comes directly from corporate.' It was a corporate decision. They left a lot of money on the table on that one. It would have been a huge PPV. The people would have paid money and would have seen a clean finish. They would have been salivating for the next one when Bill defended against any of the top NWO members. A rematch with Hogan. A match with Kevin. A match with Scott. You could go down the line. A match with Scott Steiner. Imagine the poster, Scott Steiner against Goldberg. That would sell out any building. I think, what does the poster look like? You could have gone down the line and had a hell of a 6-month run without doing any cute finishes, straight in the middle. They blew a big year.”