It's funny that no one is really mentioning Thor in conversations. Ever since the first trailer it was never questioned whether it would be good or not. Sure enough, its just chugging along, printing money.
As The Great Muta just said, the Justice League should be printing money also. However we shouldn't be shocked. Wonder Woman wasn't good (just extremely overhyped). BvS was hot trash. This movie followed right along with the same dull format.
Thor estimated budget... 180 million.
Justice League production budget... $300 million. *this doesn't account for advertising and other costs"
Box Office Irony: 'Justice League' To Gross Less Than 'Man Of Steel'
Scott Mendelson , CONTRIBUTORI cover the film industry. Opinions expressed by Forbes Contributors are their own.
Warner Bros.
'Justice League'
For those who just came for the update,
Justice League has ended its second week of domestic release with $180.759 million. The DC Films superhero team-up movie has made, in 14 days, just over/under what
Captain America: Civil War earned in its first weekend ($179m), what
Batman v Superman: Dawn of Justice earned ($181m) in four days, what
Man of Steel earned ($181m) in eight days and what
Suicide Squad earned ($179m) in its first week. Depending on how it does this weekend, we're still looking at a domestic total over/under
Fantastic Beasts and Where to Find Them ($234m).
Its overseas numbers had been comparatively better, but that just means it'll probably end up closer to $650 million global than $600m. And yeah, that's pretty awful all things considered, with the caveat that Warner Bros. looked at the film as a soft reboot and the start of something as opposed to a culminating chapter. Nonetheless, there is a cruel irony in all of this.
If you recall, Warner Bros. began on this path, with
Man of Steel 2 becoming
Batman v Superman: Dawn of Justice, after
Man of Steel "only
" made $668 million worldwide. And now
Justice League will indeed struggle to match that global total while not coming anywhere close to the first Superman movie's $291m domestic cume. Again, I keep thinking back to
The Matrix series.
The first Wachowski and Wachowski-directed sci-fi actioner earned $171 million domestic and $463m worldwide in the spring of 1999. At the time, it was WB's second-biggest global earner behind
Twister ($494m). And four years later,
The Matrix Reloaded was a prototypical breakout sequel, earning $134m in its Thurs-Sun debut. But audiences weren't super keen on the more philosophical and ponderous sequel and the legs were... short. Nonetheless, the film earned $281m domestic and $742m worldwide, setting records for an R-rated film.
Now money is money, but the poor reaction to
The Matrix Reloaded gave way to a disastrous performance for
The Matrix Revolutions just six months later. That trilogy capper earned $84 million in its Wed-Sun debut and flatlined almost immediately, earning $134m domestic and $421m worldwide. So, yes, in this case, part 3 actually made less than part 1 after the mega-grossing but super-divisive part 2 alienated general audiences.
It's not an exact comparison. Folks like
The Matrix a lot more than
Man of Steel (and for that matter, I'll defend both
Matrix sequels unto death). But while Warner Bros. may have wanted a run closer to
The Lord of the Rings trilogy, the
Bourne series or the first three
X-Men movies (up and up and up), they instead ended up with a series that both overtly peaked with the second chapter and ended on a major whimper like
The Matrix or
The Hangover.
And of course,
The Matrix Revolutions (which still made nearly three times its budget in theatrical) was the end of a saga,
Justice League was supposed to be the beginning of one. Through that prism, you can argue that WB and friends would have been better off just letting Zack Snyder make whatever movie he wanted to make. They could have merely offered this current underperformer as the end of a given chapter before the next wave of DC Films movies modeled more on
Wonder Woman than
Dawn of Justice.
In regards to
that report over at The Wrap the other day which detailed the various
post-Dawn of Justice struggles to get
Justice League into theaters by mid-November
, at the end of the day there wasn't a perfect solution. But, in hindsight, I would argue that the choice was either to delay
Justice League and dump Zack Snyder right after
Batman v Superman debuted to withering reviews and poor legs or just let Snyder make the movie he wanted to make with the full knowledge that this would be the end of the first arc of the DC Films story. But the error was in trying to have it both ways.
It's hard to imagine Snyder's preferred version doing any worse at the global box office, and I imagine a lot of money might have been saved without reshoots and recuts, to say nothing of a better reception with more polished special effects. So instead of a $200 million+
Justice League struggling to top $650m worldwide, you've got an alleged $250-$300m
Justice League struggling to top $650m worldwide. And yeah, as shocking as it is in hindsight, we have a situation where the studio threw Batman into the
Man of Steel sequel and turned it into a backdoor
Justice League pilot only to now have a
Justice League that will probably make less than
Man of Steel.
The only thing more ironic than
Wonder Woman outgrossing
Justice League would be
Man of Steel outgrossing
Justice League, since that film's "meh" reception is what got this crazy ball rolling in the first place. Well, that and the skewed notion of the DC Films brand being saved, not by Batman and Superman, but by Wonder Woman and Aquaman. And yeah, Warner Bros. will end 2017 with two of the most outlandish whiffs (
Justice League and
King Arthur: Legend of the Sword) and two of the most jaw-droppingly buzzy hits (
Wonder Woman and
It) of the year.
https://www.forbes.com/sites/scottm...-earning-less-than-man-of-steel/#7e0fcd9f3c8e