Apple fires employee after daughter's iPhone X video goes viral

Was Apple right in firing the employee?


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Just because a tech company has announced a product doesn't mean employees are free to share or talk about it before release -- just ask Microsoft. And unfortunately, one Apple engineered has learned that the hard way. Apple has reportedly fired a iPhone team member after his daughter Brooke posted a hands-on video showing off his iPhone X before launch. Brooke took down the video as soon as Apple requested it, but the takedown came too late to prevent the clip from going viral, leading to seemingly endless reposts and commentary. We've asked Apple for comment on the firing.

In a follow-up video (below), Brooke said she and her father understood the decision and weren't angry at Apple. And it's important to stress that this wasn't a garden variety iPhone X. As an employee device, it had sensitive information like codenames for unreleased products and staff-specific QR codes. Combine that with Apple's general prohibition of recording video on campus (even at relatively open spaces like Caffè Macs) and this wasn't so much about maintaining the surprise as making sure that corporate secrets didn't get out. Apple certainly didn't want to send the message that recording pre-release devices was acceptable.

All the same, it's hard not to sympathize -- the engineer had poured his heart into the iPhone X, only to be let go the week before the handset reaches customers. And while he's likely to land on his feet ("we're good," Brooke said), his daughter is clearly distraught by the abuse hurled toward her and her father. The outcome isn't going to change here, unfortunately. However, the incident might be helpful if it helps others avoid losing their jobs simply because they were a little too eager to share their work.
 
She preempted the company and their secret launching.... what was the point of them keeping it secret , if daddy's lil cac kid was gonna jump the gun and do it for them....oh well....the price of dem views....bye bye ....daddy won't be buying her another iPhone...or any phone for that matter !!!

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so here the thing if you sign a contract saying you cant do something why the fuck would you do it and you work for the company that is the must uptight with their product. I wonder what happen to the dad. did he get fired too or just the daughter?
 
so here the thing if you sign a contract saying you cant do something why the fuck would you do it and you work for the company that is the must uptight with their product. I wonder what happen to the dad. did he get fired too or just the daughter?
Umm... yes... the father got canned. Pronto.

Not only was it 'against the rules' for Apple employees to reveal unreleased technology... apparently, the daughter showed off the Notes app... which listed a few 'codenames' of Apple technology / products that were still 'in development'. :smh:

Ummm yeah.... as soon as she posted that shit to YouTube... Apple HR staff & a few Security Guards were probably escorting her Dad right off the Apple Park Campus... with a box full of his belongings. :rolleyes: Please believe.
 
The dad should slap this stupid girl. It seems she is running his
life. He was fired because of her stupidity, and what does she
say "We are good"? It takes 16 years to get a BA in the US, and
this stupid girl just flushed it down the toilet because of her own
selfishness.
 
Apple was 100% right in this. Industry secrets are well guarded and companies take it very serious.

I've seen it first hand. Saw a coworker get escorted out by security. She couldn't even collect her jacket and purse and shit that was at her desk. Turns out she accepted a consultant position with a direct competitor that was making a product that was going to compete against the product our company was making. Its like Kobe consulting with the Spurs right before the playoffs. Although it was an epic dumb move on her behalf a lot of us blamed youth and inexperience. This was her first jobs and work experience out of college. She was a cute little Asian girl too.
 
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