Someone above mentioned 5 Guys though. They aren't as accessible or convenient as McDonald's, Wendy's, Burger King, etc, the food takes longer to cook (and is more expensive), and their actual restaurants have no ambience at all, but they still were able to expand and grow. I think that was simply due to having better quality burgers and fries.
to continue my previous reply
completely different business model- its not "fast food"
They were never in competition with fast food...
5 guys is never about convenience nor speed
the wait time in NYC locations is on par with getting take out food at a restaurant...
They'll never be able to handle the customer volume of a BK McD etc nor should they want to.
Look the price point is set to make a profit on every item they sell
affordable and good food- not fast and convenient food
vs
McD and BK etc are high volume with very short service times (max 5 minutes)
all of their signature sandwiches are loss leaders or at best minimal profit
the beverages fries snacks are the profit centers... high traffic foot or cars is their "thing"
fast affordable and convenient food - not good food
think of this though... every 5 Guys sells the same customer experience
you get to see your fresh food (never frozen) being prepared the way you want it and get a shit load of fries with it
If it was only about quality then I can still get better burgers with less wait from many diners in NYC and a bunch of restaurants... Dominos, LiL Cesars Papa Johns would not have been able to get into NYC 20 years ago, def would have been s.o.l. in hoods like Bay Ridge, College Point, Howard Beach, Levittown etc...
The product can be convenient affordable or it can be good /higher quality - there is a very profitable market for either
Chevy customer is not a Benz customer
but both companies' profits are in the same ball park