BGOL, I have a business idea I need help with..... chime in anyone

[water]

With all the media bias against blacks...... chime in Kefta

We need to find a way to influence advertisers who sponsor certain segments and certain people by withholding our dollars.

So the idea is this:

Problem
We have no visibility to sponsors of shows/segments/print media so we cannot effectively boycott based on the good we consume in a collective way.

Solution
Match shows/segments/print media with advertisers/products

Implementation
Have a website where people can register and create a profile of the items they consume.

From groceries, automobiles, clothing etc.....

These items will then be paired with the product owner & advertiser.

Then media shows/segments can then be paired with advertiser.

There can be escalation levels of support withdrawal.


Scenario
Let's say you are pissed with the CNN series "Black in America".
You create or select that segment and the matching advertiser/sponsor for that program will be notified that you will be witholding your dollars.


Validation
Users are validated with a system like paypal that shields the actual identity of the person


Questions & Answer/ Suggestions


Is something like this doable?

Any suggestions are welcomed.......

 

[BrownTurd]

Not going to work and would be a horrible business model because you would be hurting the "Company" and not the TV show/networks that they are advertising on.

 

[water]

Not going to work and would be a horrible business model because you would be hurting the "Company" and not the TV show/networks that they are advertising on.

I think in explaining why it wouldn't work, you actually explained why it would work......

 

[TurellSmith]

I like it. Not sure if you would get blk support it ain't the sixties we ain't got that type of unity anymore.

 

[kefta]

Not going to work and would be a horrible business model because you would be hurting the "Company" and not the TV show/networks that they are advertising on.

I assume that's the goal... get to the advertising company because "most" networks depended heavily on advertising... Am I right kaya? Other than that, the concept sounds doable. Question though, why do u refer to it as a business? How much are you trying to invest? And what profits are in it? I assume that the goal would be to raise awearness but if you can raise awearness and make money too, then that sounds solid. Either way it sounds like a good concept...

 

[water]

I assume that's the goal... get to the advertising company because "most" networks depended heavily on advertising... Am I right kaya? Other than that, the concept sounds doable. Question though, why do u refer to it as a business? How much are you trying to invest? And what profits are in it? I assume that the goal would be to raise awearness but if you can raise awearness and make money too, then that sounds solid. Either way it sounds like a good concept...

Yeah that's right.

I referred to it as a business because it takes resources (time and money for hosting,development etc...) vs benefit.

It's not a money maker but my state of mind is business oriented these days.

Ok, just though of this..... maybe products/sponsors can be certified as AA friendly with a certification fee. I don't know the monetizing, maybe some idea will occur later. Happens with a lots of software products e.g. youtube


We got to put this 23 million votes to good use.........

 

[WhenTheGoingGetsTtuff]

I like it. Not sure if you would get blk support it ain't the sixties we ain't got that type of unity anymore.

This^^^ But you keep trying. Let me know when you get it up.

 

[largebillsonlyplease]

good idea and i'm in

 

[Mr.Chuckles]

1. Will this be targeted at african americans only, or Minorities??

2. Is there any other business Models like this on the web that you know of??

3. What impact if any do you hope to accomplish from the said boycott??

4. Who will fund this, being in business myself a good portion of Minorities in business won't touch this for fear of hurting their customer base ??

5. This is doable but more needs to be fleshed out on the business model??

6. With the recession it's a good time to put something up like this but targeting blacks only with the occupy wall street and joblessness will only hurt your model in my opinion.

 

[water]

1. Will this be targeted at african americans only, or Minorities??

2. Is there any other business Models like this on the web that you know of??

3. What impact if any do you hope to accomplish from the said boycott??

4. Who will fund this, being in business myself a good portion of Minorities in business won't touch this for fear of hurting their customer base ??

5. This is doable but more needs to be fleshed out on the business model??

6. With the recession it's a good time to put something up like this but targeting blacks only with the occupy wall street and joblessness will only hurt your model in my opinion.

Some good stuff here........



This is something that came to me this morning.

Definitely appreciate the responses and will be addressed

 

[BrownTurd]

I think in explaining why it wouldn't work, you actually explained why it would work......

When a company signs up with an Agency to run their ads they normally run them across various networks. Each network could have hundreds of distribution sites or channels.

You would be penalizing the advertiser for simply trying to get as many people to view their product or services. Why would you feel that would be a good idea? A popular show equals more viewers which equals more potential dollars for a company if they were to turn a percentage of those viewers into customers.

Selling this idea to companies would be hard because they know that if you did not like a "Show" you would not tune in anyway.

Any business model has to be fair. This to me is not fair to the advertiser because they don't always have control over when their ads will run and where

 

[water]

When a company signs up with an Agency to run their ads they normally run them across various networks. Each network could have hundreds of distribution sites or channels.

You would be penalizing the advertiser for simply trying to get as many people to view their product or services. Why would you feel that would be a good idea? A popular show equals more viewers which equals more potential dollars for a company if they were to turn a percentage of those viewers into customers.

Selling this idea to companies would be hard because they know that if you did not like a "Show" you would not tune in anyway.

The idea is not to sell it to companies. the idea is to put independent pressure on advertisers so that they take responsibility for where there ads are placed.

Any business model has to be fair.

Ever heard of the slavery business model?

This to me is not fair to the advertiser because they don't always have control over when their ads will run and where

They will after this. Maybe they use the site to filter where their ads are placed.

See answers in blue........

just remember this shit worked with Imus and still works all over the media.

However it is a way for us to aggregate our buying power to make a positive difference to the perception of the black image.

 

[Cock Head Jones]

interesting problem you are trying to solve but i think you have to look at the concept of how the actual site would function a little more carefully.

what is my incentive to use this site on a regular basis?

see most social media sites like facebook serve more nefarious purposes but they make it so fun and cool and convenient that people flock to them by the millions not giving a fuck while giving up tons of personal information that marketers use in hundreds of different ways.

i think you should keep that in mind when you try to figure out what reason a consumer would have come to this site, give up personal info and then continue to visit on a regular basis. theres a small group of really savvy people that would use this just as you described it to have some impact. i would. but then to really have some impact you would need thousands of people making their voices heard on each issue. to get that many people to react to a certain show or ad or whatever... you need to build a better fly trap. a straight up site saying "This is what we do" probably wont work. Gotta be slicker than that. When I was sick as a kid my grandma used to give me pills in a 1/2 teaspoon of honey.

 

[water]

interesting problem you are trying to solve but i think you have to look at the concept of how the actual site would function a little more carefully.

what is my incentive to use this site on a regular basis?

see most social media sites like facebook serve more nefarious purposes but they make it so fun and cool and convenient that people flock to them by the millions not giving a fuck while giving up tons of personal information that marketers use in hundreds of different ways.

i think you should keep that in mind when you try to figure out what reason a consumer would have come to this site, give up personal info and then continue to visit on a regular basis. theres a small group of really savvy people that would use this just as you described it to have some impact. i would. but then to really have some impact you would need thousands of people making their voices heard on each issue. to get that many people to react to a certain show or ad or whatever... you need to build a better fly trap. a straight up site saying "This is what we do" probably wont work. Gotta be slicker than that. When I was sick as a kid my grandma used to give me pills in a 1/2 teaspoon of honey.

Good shit......

Maybe the platform needs to be built on top of facebook, similar to what Zynga did........

 

[kefta]

Good shit......

Maybe the platform needs to be built on top of facebook, similar to what Zynga did........

That could work... but then again, how does one mobilze black folk to do this... What are the incentives? or what could be the incentives? I remember one black female asking black folk, at a social meeting that I attended, to boycott WESTERN UNION because she used to work at one of their branches and according to her, they had fired her for unjustifiable reasons... Now, you know that the majority of black folk use WESTERN UNION to send money to their relatives and due to that the majority of the black folks in the room were like

 

[BrownTurd]

See answers in blue........

just remember this shit worked with Imus and still works all over the media.

However it is a way for us to aggregate our buying power to make a positive difference to the perception of the black image.

Advertisers are what would pay you. At some point you would have to make money(profits). Pissing of advertisers that would normally pay big bucks is not a good idea.

Now having a informative site that had audio blogs and writings about shows would be great.

 

[water]

Advertisers are what would pay you. At some point you would have to make money(profits). Pissing of advertisers that would normally pay big bucks is not a good idea.

Now having a informative site that had audio blogs and writings about shows would be great.

No need to make money from advertisers.

How are you going to be objective an take money from the same advertisers?




I could tack that on to my existing hosting plan.

HNIC ran this shit for free for years......

 

[sammyjax]

Not going to work and would be a horrible business model because you would be hurting the "Company" and not the TV show/networks that they are advertising on.

you can always be counted on to say some dumb shit.

 

[water]

That could work... but then again, how does one mobilze black folk to do this...

What are the incentives? or what could be the incentives?

I remember one black female asking black folk, at a social meeting that I attended, to boycott WESTERN UNION because she used to work at one of their branches and according to her, they had fired her for unjustifiable reasons... Now, you know that the majority of black folk use WESTERN UNION to send money to their relatives and due to that the majority of the black folks in the room were like

Incentives?

Self-interest as a group. If we don't develop this then money will continue to flow through our hands without benefitting us.

May have to do badges, reward points etc... to get discounts at compliant companies that are certified etc....

Check in points could work also for institutions.

 

[kefta]

Incentives?

Self-interest as a group. If we don't develop this then money will continue to flow through our hands without benefitting us.

May have to do badges, reward points etc... to get discounts at compliant companies that are certified etc....

Check in points could work also for institutions.

Most relevant. pEACe!

 

[water]

Most relevant. pEACe!

 

[water]

bump

 

[Deacs]

Although self interest is the most relevant reason as to why a person would want to do it...

as you posted earlier, they will probably look towards the material benefits or the replacement product than the one being sold through the advertisements...

I could see the advertisement of such program being similar to the Color of Change emails which are sent out as alerts... so the setting up the online petitions, then alerting the media after a certain number has been reached?

 

[water]

bump

 

[water]

...........

 

[Temujin]

I am assuming this is some kind of complaint system aimed at advertisers that support tv shows that you don't like.

The problem is advertisers advertise based on viewers of the program. If the program gets 100k viewers and 10k are likely to buy the advertisers product (based on demographics) and lets say 1k of those likely buyers are black and you have 10 complaints on your website. Statistically speaking your 10 complaints are irrelevant.

Also how are you going to create your boycotts.

I like the idea of a complaint system this is actually something that market researches would purchase if you actually provide information on why an individual dislikes the show or product. I don't see any value in attempting to boycott or the effectiveness of a boycott unless the offense is egregious.

But there is power in information so organizing complaint data in and of itself is a good idea. I wouldn't focus it solely on black americans if you expect it to be successful only because we don't complain as much as white people lol.

 

[klep]

Make it Happen bro!

My advice to aspiring business owners is this: Quit looking around for money-making opportunities -- instead, look around outside of yourself, stop being selfish, and help your fellow man solve their problems.

If you can make 1,000,000 people achieve any of the following:

1) Make them feel better
2) Help them solve a problem
3) Educate them
4) Make them look better (health, nutrition, clothing, makeup)
5) Give them security (housing, safety, health)
6) Arise a positive emotion (love, happiness, laughter, self-confidence)
7) Satisfy appetites of all kind, from basic (food) to the risqué (sexual).
8) Make things easier
9) Enhance their dreams and give hope

 

[WorldEX]

All ready being done.

ac nielsen and all major advertising company have controls to provide those data.

 

[water]

All ready being done.

ac nielsen and all major advertising company have controls to provide those data.

Most things have already been done.

HTC got into the cellphone game late but they are a dominant player.


Nielson may aggregate data on viewers but there is no system I am aware of that uses the black demographic to influence and control our images by using financial discipline thru advertising channels.

Similarly the bank is an aggregator of money but they don't determine how you spend your money.

 

[KnownUnknown]

Subbed for later.



Sent from a Yaadie using Tapatalk

 

[ZuluSam]

It can definitely make money. Look at how Rev. Al and Jesse make money behind the scenes. Just taking their model and using the internets.

Jesse - Hey Mr. Corporation, you don't put enough in the Black community so I am thinking about organizing a boycott.

Corp - Mr. Jesse, you know better how to help the community than we, so how about we give 100k to your non-profit.

Jesse - OK

 

[water]

It can definitely make money. Look at how Rev. Al and Jesse make money behind the scenes. Just taking their model and using the internets.

Jesse - Hey Mr. Corporation, you don't put enough in the Black community so I am thinking about organizing a boycott.

Corp - Mr. Jesse, you know better how to help the community than we, so how about we give 100k to your non-profit.

Jesse - OK

Or the Jewish Anti-Defamation League

 

[ZuluSam]

Or the Jewish Anti-Defamation League

Exactly. Activism has always been a profitable business.

 

[water]

I am assuming this is some kind of complaint system aimed at advertisers that support tv shows that you don't like.

The problem is advertisers advertise based on viewers of the program. If the program gets 100k viewers and 10k are likely to buy the advertisers product (based on demographics) and lets say 1k of those likely buyers are black and you have 10 complaints on your website. Statistically speaking your 10 complaints are irrelevant.

Also how are you going to create your boycotts.

I like the idea of a complaint system this is actually something that market researches would purchase if you actually provide information on why an individual dislikes the show or product. I don't see any value in attempting to boycott or the effectiveness of a boycott unless the offense is egregious.

But there is power in information so organizing complaint data in and of itself is a good idea. I wouldn't focus it solely on black americans if you expect it to be successful only because we don't complain as much as white people lol.

Movements grow.

Occupy Wall Street didn't start as is, they too grew from a couple people in one location to a lot of people in a lot of locations.

I would like it to focus solely on black people as a way to control our image by us controlling our dollars.

The Jews are numerically less than us and they get it done.

The Mexicans had banks giving them mortgages without being legal.

They were able to show the collective potential of their money and they got what they wanted.

Growing that collective will take time but the lack of organization pushes that time further into the future.


I would like to create that platform for organization.

 

[Mo Pizorn]

But there is power in information so organizing complaint data in and of itself is a good idea. I wouldn't focus it solely on black americans if you expect it to be successful only because we don't complain as much as white people lol.

Then it defeats the purpose.

Firstly, there needs to be some means of common communication established. Something that appeals to a primarily black base. A forum is a good start, if we could establish one that is comfortable for all. I also liked the idea of the old BGOL "hand pic" as a form of identification. Give the user applying to the forum a word or date to write on a piece of paper and upload a photo of their hand holding it. Anyone could apply to the forum but it is important to establish a demographics estimate of who is visiting your spot. That would curb "anonymous invaders" who creep in and try to undermine ideas and at the same time still allow for a degree of anonymity. Others who can't/don't could have a label under their name like most forums do but instead of being based on post count, it would be based on verified i.d.; even a little symbol would be good. (red minus/green plus, etc.)
Once the forum is established, it would have to cover a wide range of subjects and since it would be consumer base, a wide range of products/services. There would have to be regular news updates, regular online petitions, and so on. There would have to be several backups of the site/forum established as well, because YOU KNOW if black folk start organizing, there are going to be some people who don't like that.
I won't say who.
More than establishing a means of complaining, we have to establish a means for positive reinforcement of black businesses and media, as well as an "other side" perspective of major news stories that affect us. Example: DeShawn got arrested? The news says he punched a cop. Someone else saw it or got it on tape and the video says otherwise? Post it up. Its important for us to know the real stories.
Also, contact info for local, state and federal political representatives should be established and readily available. Generic "auto-fill" type forms can be created so that it is easy for anyone to contact the necessary people to let them know your position, complaint or compliment on how any given situation is handled. The more people they know are watching them, the less likely they are to fall out of line.
This is a small idea, but it can grow into a larger one if we all brainstorm and make it happen just like we are doing right here.
I'm nobody special...just a regular joe on the internet like everyone else. But, I do know that when a lot of us get together we can be heard and make a difference, especially when we agree to make moves in unity.