Sales & Marketing: Marketing
CRM Director - Detroit Pistons/Palace Sports and Entertainment Service Company (Auburn Hills, MI)
Palace Sports and Entertainment Service Company is looking for a full time Customer Relationship Management Director to work in our Database Marketing/Information Technology Department.
RESPONSIBILITIES INCLUDE BUT ARE NOT LIMITED TO THE FOLLOWING,
1. Oversee and manage direct marketing, database management and Customer Relationship Management services.
2. Manage and collect all data, data mining, list segmentation and distribution.
3. Create and develop a strategic business plan with goals, objectives and measurement.
4. Responsible for working with and overseeing list management, strategic planning and sales support.
5. Development, implementation and execution of CRM strategy and planning for customer retention and loyalty.
6. Build and develop the customer database including internal acquisition of data profiles and key external lists.
7. Conduct research and analysis of data profiles, mailings, sales transactions, behavior and customer service.
8. Track effectiveness of direct mail, print, on-air (TV / Radio), online and email marketing campaigns providing ROI analysis and measurement.
9. Provide customer profiling, data correlation and sales / market trend analysis.
10. Manage and implement e-marketing campaigns designed for customer sales acquisition and retention as well as any viral marketing initiatives.
11. Assist in developing internet marketing campaigns for data capture and on-line ticket sales.
12. Provide monthly reports on key initiatives outlining ROI measurement and recommendations.
QUALIFICATIONS
1. Bachelor’s degree required, Masters degree preferred.
2. Previous Sales experience is preferred.
3. Previous Database Marketing experience is required.
4. Must have previous experience in CRM software and ticket systems software.
5. Proficiency in Microsoft Office computer products.
6. Previous Management experience is preferred.
7. Must have strong presentation and communication skills.
8. Strong analytical skills.
9. Candidates must be able to work extended hours including evenings, weekends, and holidays as required.
Note: This position was originally posted on the Palace Sports/Pistons/Shock employment site.
To ensure that your application is considered for this position, please click here to apply for this job on the Palace Sports/Pistons/Shock employment site. If you are applying onto another license, and you do not yet have an account there, you must scroll down on the login page and press "create a new application."
Note: When you apply for this job online, you will be required to answer the following questions:
1. What is your salary requirements for this position? (Example: 20-25k per year)
2. Do you have previous Database Marketing experience? If so, how many years?
3. YES/NO Do you have previous experience working with a sports or entertainment organization in Sales or Marketing?
CRM Director - Detroit Pistons/Palace Sports and Entertainment Service Company (Auburn Hills, MI)
Palace Sports and Entertainment Service Company is looking for a full time Customer Relationship Management Director to work in our Database Marketing/Information Technology Department.
RESPONSIBILITIES INCLUDE BUT ARE NOT LIMITED TO THE FOLLOWING,
1. Oversee and manage direct marketing, database management and Customer Relationship Management services.
2. Manage and collect all data, data mining, list segmentation and distribution.
3. Create and develop a strategic business plan with goals, objectives and measurement.
4. Responsible for working with and overseeing list management, strategic planning and sales support.
5. Development, implementation and execution of CRM strategy and planning for customer retention and loyalty.
6. Build and develop the customer database including internal acquisition of data profiles and key external lists.
7. Conduct research and analysis of data profiles, mailings, sales transactions, behavior and customer service.
8. Track effectiveness of direct mail, print, on-air (TV / Radio), online and email marketing campaigns providing ROI analysis and measurement.
9. Provide customer profiling, data correlation and sales / market trend analysis.
10. Manage and implement e-marketing campaigns designed for customer sales acquisition and retention as well as any viral marketing initiatives.
11. Assist in developing internet marketing campaigns for data capture and on-line ticket sales.
12. Provide monthly reports on key initiatives outlining ROI measurement and recommendations.
QUALIFICATIONS
1. Bachelor’s degree required, Masters degree preferred.
2. Previous Sales experience is preferred.
3. Previous Database Marketing experience is required.
4. Must have previous experience in CRM software and ticket systems software.
5. Proficiency in Microsoft Office computer products.
6. Previous Management experience is preferred.
7. Must have strong presentation and communication skills.
8. Strong analytical skills.
9. Candidates must be able to work extended hours including evenings, weekends, and holidays as required.
Note: This position was originally posted on the Palace Sports/Pistons/Shock employment site.
To ensure that your application is considered for this position, please click here to apply for this job on the Palace Sports/Pistons/Shock employment site. If you are applying onto another license, and you do not yet have an account there, you must scroll down on the login page and press "create a new application."
Note: When you apply for this job online, you will be required to answer the following questions:
1. What is your salary requirements for this position? (Example: 20-25k per year)
2. Do you have previous Database Marketing experience? If so, how many years?
3. YES/NO Do you have previous experience working with a sports or entertainment organization in Sales or Marketing?