http://www.realbusiness.co.uk/myfirstmillion/5332511/wilfred-emmanuel-jones.thtml
"People look at The Black Farmer packaging and think, 'Whoa, is this politically correct?'. I wanted to make sure it was controversial. Am I using my color to sell sausages? Yes. All brands have to have an element of risk." Wilfred Emmanuel Jones reveals how he's created a brand worth an estimated £6m by "sticking two fingers up at the system".
The link (no pun intended)
http://www.theblackfarmer.com/sausages.htm
"People look at The Black Farmer packaging and think, 'Whoa, is this politically correct?'. I wanted to make sure it was controversial. Am I using my color to sell sausages? Yes. All brands have to have an element of risk." Wilfred Emmanuel Jones reveals how he's created a brand worth an estimated £6m by "sticking two fingers up at the system".
The link (no pun intended)
http://www.theblackfarmer.com/sausages.htm
