NBA, MLB, NFL, YES, Big Ten To Discuss A "Network of Their Own"
Professional leagues, teams and now even college conferences are beginning to see the value of launching their own network. What technologies are they using to cost effectively launch a high-quality HD network? What are the challenges they face in getting distribution? How does having their own network impact their traditional network partners? And how do they approach broadband and interactive technologies to enhance and build their brand beyond the television set? A panel of leading executives from the NBA, MLB, NFL, YES Network and Big Ten Network face off to discuss the new opportunities league, team, and conference owned networks are providing to the industry
Professional leagues, teams and now even college conferences are beginning to see the value of launching their own network. What technologies are they using to cost effectively launch a high-quality HD network? What are the challenges they face in getting distribution? How does having their own network impact their traditional network partners? And how do they approach broadband and interactive technologies to enhance and build their brand beyond the television set? A panel of leading executives from the NBA, MLB, NFL, YES Network and Big Ten Network face off to discuss the new opportunities league, team, and conference owned networks are providing to the industry