Mustafa Ali has done things on his socials to advance his character and look WWE gave him a shit stable dead on arrival during the pandemic. Zack Ryder got himself over and got made to look like a bitch while Cena kissed his girl and got pushed off the stage by Kane.100% truth.
The business has been completely exposed now and everyone knows its all a work so the behind the scenes drama is often more appealing than the on-screen stuff.
Instead of using social media to advance story lines and their character, wrestlers post all their personal business and let everyone know that everything they see on TV is just an act and that they're just playing characters like a TV actor.