The Secret Meeting That Changed Rap Music And Destroyed A Generation

keone

WORLD WAR K aka Sensei ALMONDZ
International Member
..was the title to the email I just received from someone who can only be identified as John Smith or “industryconfessions”. In this lengthy email was a “confession” from a former “decision maker” within the music industry during the 1990′s. In this email they went on to tell a story about a certain meeting that happened back in 1991 that changed the way Rap music was marketed and why it was being marketed and who benefited from such practices. I’m not sure if this story has any truth to it or if it’s some hoax to get an asshole like me to post it on his website but I have heard this theory before and not just with Rap music. So today I will entertain “Mr. John Smith” and share this story with my fellow Councilmen. Click here for

Hello,

After more than 20 years, I’ve finally decided to tell the world what I witnessed in 1991, which I believe was one of the biggest turning point in popular music, and ultimately American society. I have struggled for a long time weighing the pros and cons of making this story public as I was reluctant to implicate the individuals who were present that day. So I’ve simply decided to leave out names and all the details that may risk my personal well being and that of those who were, like me, dragged into something they weren’t ready for.

Between the late 80′s and early 90’s, I was what you may call a “decision maker” with one of the more established company in the music industry. I came from Europe in the early 80’s and quickly established myself in the business. The industry was different back then. Since technology and media weren’t accessible to people like they are today, the industry had more control over the public and had the means to influence them anyway it wanted. This may explain why in early 1991, I was invited to attend a closed door meeting with a small group of music business insiders to discuss rap music’s new direction. Little did I know that we would be asked to participate in one of the most unethical and destructive business practice I’ve ever seen.

The meeting was held at a private residence on the outskirts of Los Angeles. I remember about 25 to 30 people being there, most of them familiar faces. Speaking to those I knew, we joked about the theme of the meeting as many of us did not care for rap music and failed to see the purpose of being invited to a private gathering to discuss its future. Among the attendees was a small group of unfamiliar faces who stayed to themselves and made no attempt to socialize beyond their circle. Based on their behavior and formal appearances, they didn’t seem to be in our industry. Our casual chatter was interrupted when we were asked to sign a confidentiality agreement preventing us from publicly discussing the information presented during the meeting. Needless to say, this intrigued and in some cases disturbed many of us. The agreement was only a page long but very clear on the matter and consequences which stated that violating the terms would result in job termination. We asked several people what this meeting was about and the reason for such secrecy but couldn’t find anyone who had answers for us. A few people refused to sign and walked out. No one stopped them. I was tempted to follow but curiosity got the best of me. A man who was part of the “unfamiliar” group collected the agreements from us.

Quickly after the meeting began, one of my industry colleagues (who shall remain nameless like everyone else) thanked us for attending. He then gave the floor to a man who only introduced himself by first name and gave no further details about his personal background. I think he was the owner of the residence but it was never confirmed. He briefly praised all of us for the success we had achieved in our industry and congratulated us for being selected as part of this small group of “decision makers”. At this point I begin to feel slightly uncomfortable at the strangeness of this gathering. The subject quickly changed as the speaker went on to tell us that the respective companies we represented had invested in a very profitable industry which could become even more rewarding with our active involvement. He explained that the companies we work for had invested millions into the building of privately owned prisons and that our positions of influence in the music industry would actually impact the profitability of these investments. I remember many of us in the group immediately looking at each other in confusion. At the time, I didn’t know what a private prison was but I wasn’t the only one. Sure enough, someone asked what these prisons were and what any of this had to do with us. We were told that these prisons were built by privately owned companies who received funding from the government based on the number of inmates. The more inmates, the more money the government would pay these prisons. It was also made clear to us that since these prisons are privately owned, as they become publicly traded, we’d be able to buy shares. Most of us were taken back by this. Again, a couple of people asked what this had to do with us. At this point, my industry colleague who had first opened the meeting took the floor again and answered our questions. He told us that since our employers had become silent investors in this prison business, it was now in their interest to make sure that these prisons remained filled. Our job would be to help make this happen by marketing music which promotes criminal behavior, rap being the music of choice. He assured us that this would be a great situation for us because rap music was becoming an increasingly profitable market for our companies, and as employee, we’d also be able to buy personal stocks in these prisons. Immediately, silence came over the room. You could have heard a pin drop. I remember looking around to make sure I wasn’t dreaming and saw half of the people with dropped jaws. My daze was interrupted when someone shouted, “Is this a f****** joke?” At this point things became chaotic. Two of the men who were part of the “unfamiliar” group grabbed the man who shouted out and attempted to remove him from the house. A few of us, myself included, tried to intervene. One of them pulled out a gun and we all backed off. They separated us from the crowd and all four of us were escorted outside. My industry colleague who had opened the meeting earlier hurried out to meet us and reminded us that we had signed agreement and would suffer the consequences of speaking about this publicly or even with those who attended the meeting. I asked him why he was involved with something this corrupt and he replied that it was bigger than the music business and nothing we’d want to challenge without risking consequences. We all protested and as he walked back into the house I remember word for word the last thing he said, “It’s out of my hands now. Remember you signed an agreement.” He then closed the door behind him. The men rushed us to our cars and actually watched until we drove off.

A million things were going through my mind as I drove away and I eventually decided to pull over and park on a side street in order to collect my thoughts. I replayed everything in my mind repeatedly and it all seemed very surreal to me. I was angry with myself for not having taken a more active role in questioning what had been presented to us. I’d like to believe the shock of it all is what suspended my better nature. After what seemed like an eternity, I was able to calm myself enough to make it home. I didn’t talk or call anyone that night. The next day back at the office, I was visibly out of it but blamed it on being under the weather. No one else in my department had been invited to the meeting and I felt a sense of guilt for not being able to share what I had witnessed. I thought about contacting the 3 others who wear kicked out of the house but I didn’t remember their names and thought that tracking them down would probably bring unwanted attention. I considered speaking out publicly at the risk of losing my job but I realized I’d probably be jeopardizing more than my job and I wasn’t willing to risk anything happening to my family. I thought about those men with guns and wondered who they were? I had been told that this was bigger than the music business and all I could do was let my imagination run free. There were no answers and no one to talk to. I tried to do a little bit of research on private prisons but didn’t uncover anything about the music business’ involvement. However, the information I did find confirmed how dangerous this prison business really was. Days turned into weeks and weeks into months. Eventually, it was as if the meeting had never taken place. It all seemed surreal. I became more reclusive and stopped going to any industry events unless professionally obligated to do so. On two occasions, I found myself attending the same function as my former colleague. Both times, our eyes met but nothing more was exchanged.

As the months passed, rap music had definitely changed direction. I was never a fan of it but even I could tell the difference. Rap acts that talked about politics or harmless fun were quickly fading away as gangster rap started dominating the airwaves. Only a few months had passed since the meeting but I suspect that the ideas presented that day had been successfully implemented. It was as if the order has been given to all major label executives. The music was climbing the charts and most companies when more than happy to capitalize on it. Each one was churning out their very own gangster rap acts on an assembly line. Everyone bought into it, consumers included. Violence and drug use became a central theme in most rap music. I spoke to a few of my peers in the industry to get their opinions on the new trend but was told repeatedly that it was all about supply and demand. Sadly many of them even expressed that the music reinforced their prejudice of minorities.

I officially quit the music business in 1993 but my heart had already left months before. I broke ties with the majority of my peers and removed myself from this thing I had once loved. I took some time off, returned to Europe for a few years, settled out of state, and lived a “quiet” life away from the world of entertainment. As the years passed, I managed to keep my secret, fearful of sharing it with the wrong person but also a little ashamed of not having had the balls to blow the whistle. But as rap got worse, my guilt grew. Fortunately, in the late 90’s, having the internet as a resource which wasn’t at my disposal in the early days made it easier for me to investigate what is now labeled the prison industrial complex. Now that I have a greater understanding of how private prisons operate, things make much more sense than they ever have. I see how the criminalization of rap music played a big part in promoting racial stereotypes and misguided so many impressionable young minds into adopting these glorified criminal behaviors which often lead to incarceration. Twenty years of guilt is a heavy load to carry but the least I can do now is to share my story, hoping that fans of rap music realize how they’ve been used for the past 2 decades. Although I plan on remaining anonymous for obvious reasons, my goal now is to get this information out to as many people as possible. Please help me spread the word. Hopefully, others who attended the meeting back in 1991 will be inspired by this and tell their own stories. Most importantly, if only one life has been touched by my story, I pray it makes the weight of my guilt a little more tolerable.

http://www.dotgotit.com/?p=47700
Thank you.
 
It is very believable based on other things I have seen and heard in the industry but more info would be nice. The whole weed thing in rap (phillies blunt era) did take off around 91-93.:idea:
 
I read it. It's a little out there, almost Willie Lynchish, but it's believable that something like this could've taken place.

I've never understood how more people don't speak out against private prisons who are rewarded for the amount of inmates they have. What's stopping them from using whatever tactics necessary to keep their prisons full?
 
It is very believable based on other things I have seen and heard in the industry but more info would be nice. The whole weed thing in rap (phillies blunt era) did take off around 91-93.:idea:

So did Death Row records. Also Geto Boyz and Rap-A-Lot records blew up off of "We Can't Be Stopped." Both in '91. If this is true, this may explain how J. Prince has been able to accomplish all that he has on the streets and still walk freely. And all that Suge was able to accomplish before they reeled him back in.
 
Whether it's true or not it's still true, if ya know what I mean.

"and radio needs to be ashamed for pumping murder murder murder all up in our brain"
Craig Mack.

 
Lead it and definitely not far fetched.

Almost reads like how the Federal reserve came into existence.

We need more info and names bruh
 
So did Death Row records. Also Geto Boyz and Rap-A-Lot records blew up off of "We Can't Be Stopped." Both in '91. If this is true, this may explain how J. Prince has been able to accomplish all that he has on the streets and still walk freely. And all that Suge was able to accomplish before they reeled him back in.

:yes::smh:
 
Whether it's true or not it's still true, if ya know what I mean.

"and radio needs to be ashamed for pumping murder murder murder all up in our brain"
Craig Mack.



:yes::yes:
 
this... although doesnt seem out the realm of possibility such a meeting could have existed :dunno: but then again the article seemed to come from a tom clancy novel with a hip hop/social commentary twist.

:yes:

What generation was destroyed by the way? That early 90s era was the time of my generation and we seem to be doing fine so what generation is it talking about?
 
:yes:

What generation was destroyed by the way? That early 90s era was the time of my generation and we seem to be doing fine so what generation is it talking about?

Nah, think about it for a minute. Remember in the 90s, radio had a trillion rap songs mentioning the word "ghetto" in me. Roughly around Pac's rise. Was that a coincidence?
 
Nah, think about it for a minute. Remember in the 90s, radio had a trillion rap songs mentioning the word "ghetto" in me. Roughly around Pac's rise. Was that a coincidence?

No, it wasn't. The music business is just like the movie business: if something is making money, they're going to run it to death until it stops making money.

Doesn't answer my question. Which generation was supposedly "destroyed"?
 
If youre old enough you remember rap music being mostly conscious

You remember wearing X hats and X tshirts; Arrested Development singing "Revolution."

All of the hip hop greats collaborated together and made the classic,"Self Destruction"

The Queen asking for U N I T Y

The Poor Righteous Teachers were teaching

Hip hop was the new Malcolm, Martin, and Frederick in music

Then the movie Malcolm X dropped and black people saw that shit in masses

I really believe this was scaring the shit out of whitey

Who knows if this story is true but I doubt if its off by much

America has one fear and its you....its not the chinese, its not a cold war, its you the black man

never forget that shit
 
If youre old enough you remember rap music being mostly conscious

You remember wearing X hats and X tshirts; Arrested Development singing "Revolution."

All of the hip hop greats collaborated together and made the classic,"Self Destruction"

The Queen asking for U N I T Y

The Poor Righteous Teachers were teaching

Hip hop was the new Malcolm, Martin, and Frederick in music

Then the movie Malcolm X dropped and black people saw that shit in masses

I really believe this was scaring the shit out of whitey

Who knows if this story is true but I doubt if its off by much

America has one fear and its you....its not the chinese, its not a cold war, its you the black man

never forget that shit

I'm also old enough to remember it being mostly party music. I remember the conscious/social part being prominent but it wasn't the majority of the music.
 
Doesn't answer my question. Which generation was supposedly "destroyed"?


hell id say the last two

I remember growing up and kids were diverse

some of us wanted to be prince, michael j, a doctor, a lawyer, and/or an athlete

todays kid just wants to be a rapper or an athlete

every kid now dresses like a rapper, saggy jeans, tats, white tees, etc.

back in my day, we were wearing travel foxes, cross colors, khakis, button ups, and we'd throw on a flannel for that prison look too

once again we were diverse

i just dont see that today....the black child has a thugged out appearance

and that is solely hip hops influence on them

hell i didnt even mention what weed has done too the last few generations and thats definitely a rap influence too
 
I'm also old enough to remember it being mostly party music. I remember the conscious/social part being prominent but it wasn't the majority of the music.

what happened to the social/concious part after 1993 tho?

the shit always sold well

so why was it pushed out so rapidly

hell where is the party music now?

party music now is just sexual perversions starting with 2 live crew

it wasnt like that back in the day
 
It makes sense.I mean if these cats can listen to music and start to wear pink shirts,skinny jeans and become bloods how can you not believe a heavy dose of gangsta rap laced with violent lyrics promoting Black on Black violence won't make these same motherfuckaz violent???
 
hell id say the last two

I remember growing up and kids were diverse

some of us wanted to be prince, michael j, a doctor, a lawyer, and/or an athlete

todays kid just wants to be a rapper or an athlete

every kid now dresses like a rapper, saggy jeans, tats, white tees, etc.

back in my day, we were wearing travel foxes, cross colors, khakis, button ups, and we'd throw on a flannel for that prison look too

once again we were diverse

i just dont see that today....the black child has a thugged out appearance

and that is solely hip hops influence on them

hell i didnt even mention what weed has done too the last few generations and thats definitely a rap influence too

All of that was considered "thug wear" when we were younger, though. We were not walking around like catalog models with these nice button ups and khakis. Run and LL wore jeans and Adidas, we wore jeans and Adidas. Flav came with big clocks, a lot of cats started rocking big clocks.
Just like some of us wanted to be doctors then, they do now. But most kids dream of being celebrities, always have, always will.
Don't let nostalgia fool you. Our parents thought we were a mess and it seems like we've adopted the same mindset. Happens with every generation.

what happened to the social/concious part after 1993 tho?

the shit always sold well

so why was it pushed out so rapidly

hell where is the party music now?

party music now is just sexual perversions starting with 2 live crew

it wasnt like that back in the day

It didn't always sell well. PE sold but no one else even came close to them. PRT sold well enough when it was cool to go gold but by the early/mid 90s, platinum was the new standard and even PE wasn't moving platinum after a while.
There was a resurgence when Common was selling platinum and that made companies put money behind Talib Kweli and Mos Def. But that ended.
It's all party music now. Even "street" rappers feel compelled to make "one for the ladies" now.
It's not even close to what 2 Live Crew and Akinyele used to do back in the day.
 
It makes sense.I mean if these cats can listen to music and start to wear pink shirts,skinny jeans and become bloods how can you not believe a heavy dose of gangsta rap laced with violent lyrics promoting Black on Black violence won't make these same motherfuckaz violent???

No. Violent people do violent things. People have been violent long before rap music. Black people have been violent towards other Black people long before rap music.

This little email feeds into what some people already want to believe so many won't take the time to really scrutinize it as they normally would.
 
No, it wasn't. The music business is just like the movie business: if something is making money, they're going to run it to death until it stops making money.

Doesn't answer my question. Which generation was supposedly "destroyed"?
Conscious music had an audience and it made money as well.
Of course party and gangster rap made a lot more but conscious still made money and as a business why tha hell would you get rid of something that was bringing in money???

Tha shelfing of conscious rap music also raises an important question regarding Radio One a BLACK owned radio station and why it has tha exact same negative playlist as Clear channel a CAC owned radio station????As a Black person why would you not encourage positive music on your radio station????
 
Conscious music had an audience and it made money as well.
Of course party and gangster rap made a lot more but conscious still made money and as a business why tha hell would you get rid of something that was bringing in money???

Tha shelfing of conscious rap music also raises an important question regarding Radio One a BLACK owned radio station and why it has tha exact same negative playlist as Clear channel a CAC owned radio station????As a Black person why would you not encourage positive music on your radio station????

Because it wasn't making any money. Being Black owned doesn't mean you dont' want to make money.

The labels will put on anyone they think will make them money but they aren't going to give acts big budgets they don't think will recoup.
 
No. Violent people do violent things. People have been violent long before rap music. Black people have been violent towards other Black people long before rap music.

This little email feeds into what some people already want to believe so many won't take the time to really scrutinize it as they normally would.
So your saying music can influence people to wear certain clothing and want to join gangs but it can't encourage them to act violent???If all day someone who is easily influenced is listening to kill this nigga kill that nigga 24/7 you won't think that shit will make him more aggressive towards others especially in a group setting??Cats don't out tha blue form gangs to go cut peoples grass or pick up trash on tha highway.
 
Then the movie Malcolm X dropped and black people saw that shit in masses

I really believe this was scaring the shit out of whitey

Yo, that's a good ass point. Hasn't been anything like it since. This was also in '91.
 
Because it wasn't making any money. Being Black owned doesn't mean you dont' want to make money.

The labels will put on anyone they think will make them money but they aren't going to give acts big budgets they don't think will recoup.
And what kind of crazy budgets do you think Talib Kweli or Mos Def were receiving???Tha cats made money but not as much as tha dumb shit but money was made.
 
Oh shit. It's two different thread on this.
http://www.bgol.us/board/showthread.php?p=11416445#post11416445

Not sure if I believe this, but if the govt can condone/assist in sending crack into the hood..if they systematically infiltrated and spied on black civil rights groups...whose to say that someone couldn't do this?

I remember how positive, pro-black, funny, and downright wholesome, early rap was, but it seemed to change damn near over nite.

It's hard to believe that sooooo many rap groups who had hits, were very positive and afroc-centric couldn't get any play after the gangsta movement...

I truly believe that someone or organization saw the rising black unity as a threat and whether there was anything done about it, or not, I can't say, but it sure seems like the other man's M.O.


Yeah,my moms and I used to talk about this. She said it seemed like we "were finally gonna get free" right before crack dropped. I felt the same way about hip hop in the late 80's and pre 93. Just look at all the hate that has surfaced over Obama being pres and Trayvon situation. It's obvious motherfukers hate us and don't want "us" to rise BACK to power AGAIN, so this is no stretch. I seen shit with def jam 1st hand, a few cats from my (our) crew were gonna get signed to Def Jam back in 1999 their music made it up the chain, until Russell said it was "too soft".:smh: Their music was banging and very melodic and positive, Def Jam basically said they music was good but they only wanted to only sign GANGSTER or so called "hard" shit... If you think about it CRU was one of the last "chances" Def Jam took on a brand new artist that was somewhat "abstract" (at the time) and that was back in 1997. Looking back they were pretty "gangster" even though they weren't generally viewed that way :hithead: plus they had a skull on their logo...:smh: I think their overall concept was the light and darkness. No way in hell DJ would have put them out if they were just all "light".:smh:





[Yogi]
Aiyyo I wish I had a track on that Nas Illmatic
Spitin verbal slugs like a semi-automatic
I'll bring the alcohol if you wanna bring the static
And if you bring your big mouth then I'm a bring the gat in

[Chadio]
Well yo here I come like a dog in heat
Ejaculate butter shit all over the street
It's the beige skin beige Tim wearer
But I glare and, the best rhymin Rican of my era

[Yogi]
Aiyyo I break a nigga jaw, [w/Mighty Ha] HEE-HAW, feel the country
Loosin kinda way, cause both the bitches want me
Time to get a nut, chill, what's that aroma?
About to smoke more blunts than Avosco with the coma
[Chadio]
Strangers in the night, take flight, you ain't right
Lyrics bite like vampires in the fight
Suck the fuckin life out your miss-led boy
You try to represent I destruct and destroy


[Mighty Ha]
Coming from the top of a shaw the medulla
Burn a chicken head like an addict burn rulers
Hit em in the head home girl do your thing
Lick balls, slap slops, chicken head, spread your wings

[Yogi]
Ill pull a gat and do "Anything" like SWV
Because Yogi is poi-son like BBD
I smoke the chocolate tah with the YMV
I think a nigga pass on that LSD
Meet me at the play-ground with ABC
I break that ass up like EP-MD
I think I'll go "Creep" for some TLC
If she's young I'll hear the BOOP BOOP like Biggie E
[Yogi]

Man if you bring it, better sling it, that's the motto
No time for dollars and a drink, fuck lotto
Goin all out, all over, best believe
Playin shits for keeps and wild tricks up my sleeve
Chad-i-o, rollin wit Cru
Beileve in my music like an Orthodox Jew
Believes in his religion and the skills that I rip


[w/Mighty Ha]
THAT SHIT
THAT SHIT
THAT SHIT

[Mighty Ha]
Zigga zoom, zigga zah, niggas think they all that
Now they ball heads cause I pull their wigs back

Bring the car, yachts, cash and give me staffs
Bring me ass cheek that'll blow your backs out
[Chadio]

Food for the mind, when I rhyme you rewind
Like your Cyndi Lauper, "Time After Time"
Check the pro-gram, no man can escape
Committin verbal crimes
like ear drum break
[Yogi]

Aiyyo I don't give a uh, I don't give a uh
I bring it back to that everytime I get stuck
[w/Mighty Ha]

But, BUT, i, I, bring, BRING, flow, FLOW
Don't have to act like it cause yo I know
I know what went down in the park in Bronx River
I know that John Gotti still calling me a nigga
I know the whitest face comes from the black woman
I know my ass is grass cause Armageddon is coming
I know we got big hips it makes us run fast though
I know I'm still a slave calling black women hoe
I know that Columbus ain't discover shit
I know a couple niggas said I sound like Q-Tip
I know you said the sound is Abstract but the
blood on your face is very real, very very real

Category:
Music
Tags:
Cru Hip Hop
License:
Standard YouTube License

If these cats lyrics was all like the higlighted blue, they would have never been signed in 1997 but would probably stand a chance in 1989.:smh:
 
All of that was considered "thug wear" when we were younger, though. We were not walking around like catalog models with these nice button ups and khakis. Run and LL wore jeans and Adidas, we wore jeans and Adidas. Flav came with big clocks, a lot of cats started rocking big clocks.
Just like some of us wanted to be doctors then, they do now. But most kids dream of being celebrities, always have, always will.
Don't let nostalgia fool you. Our parents thought we were a mess and it seems like we've adopted the same mindset. Happens with every generation.

I have no idea what youre talking about

We walked around like normal kids in variety of styles and fashions

it wasnt predominately "thug wear" (as you call it) during the 80's and early 90's

It didn't always sell well. PE sold but no one else even came close to them. PRT sold well enough when it was cool to go gold but by the early/mid 90s, platinum was the new standard and even PE wasn't moving platinum after a while.
There was a resurgence when Common was selling platinum and that made companies put money behind Talib Kweli and Mos Def. But that ended.
It's all party music now. Even "street" rappers feel compelled to make "one for the ladies" now.
It's not even close to what 2 Live Crew and Akinyele used to do back in the day.

what! man now youre making shit up

conscious hip hop sold very well during those times

artists went gold and platinum easily

hell anything out of nyc sold well

stop making stuff up, dude
 
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