The Real History of Black Friday (that they don’t want you to know)
While millions consume mindlessly, you have a choice...
Anthony BrowderNov 28, 2025
We have officially entered the “Season of Conspicuous Consumption,” a period spanning the 28 days between Thanksgiving and Christmas.
This annual window is when most businesses transition from losses to profits, moving “out of the Red and into the Black” as holiday shopping reaches its peak.
The season begins with “Black Friday” and continues through Christmas Eve, marked by a surge in consumer spending and increased business earnings.
Do you know where these terms actually come from?
The Hidden History of “Black Friday”
The phrases “Black Friday,” “In the Red,” and “In the Black” have become synonymous with savings for consumers and profits for companies.But the true origins and meanings of these terms are rarely considered.
Centuries ago, during the European enslavement of Africans, Africans were trafficked and sold among a network of businesses, banks, insurance companies, lending institutions, investors, and merchants centered around Wall Street in New York City, which was the heart of America’s burgeoning slave economy.
Profits from the sale of enslaved people meant these businesses were “In the Black,” especially if the human cargo arrived safely and was quickly sold.
Conversely, if there was resistance or tragedy during transport, resulting in loss or injury, businesses and their investors suffered financial setbacks and were “In the Red.”
These financial terms lose their ethical weight and meaning without understanding the historical context.
For those whose cultural memory has been erased, the words represent nothing more than an encouragement to consume.
The Darkest Days / The Highest Consciousness
Most people don’t realize that this period of heightened consumption coincides with the darkest days of the year, when daylight is at its minimum and spiritual receptivity is at its peak.Our ancestors understood this.
During the winter solstice season, Culturally Conscious people don’t consume mindlessly. They reflect and renew their spirits in preparation for the coming year.
They build cultural capital instead of filling shopping carts.
So Today, I’m Asking You to Make a Choice
While millions participate in conspicuous consumption today, you have an opportunity to do something different.
To support the preservation of knowledge instead of feeding a system rooted in our exploitation.
I’ve devoted 50 years of my life to uncovering the past and restoring cultural memories that have been erased.
And my latest publication, From The Browder File Vol. III: A Browder Perspective, chronicles that 50-year journey toward enlightenment.
It was written to support you on your own path to enlightenment.
There are 3 Special Limited Editions Available:
INITIATE EDITION - $30
Volume III signed by me + your name in the acknowledgments
(Only
Pre-order the INITIATE Edition here
ADEPT EDITION - $150
Complete signed trilogy + Historical Timeline Poster (10 inches tall and 10 feet long) + 90-minute Zoom Q&A
(Only
Pre-order the ADEPT EDITION here
JEGNA EDITION - $350
Everything above + private 1-hour mentorship call
(Only
Pre-order the JEGNA EDITION here
Pre-orders close December 3rd or when they sell out.
If you pre-order one of the 3 Special Limited Editions, your name will be added in the acknowledgements of the book.
Then the book will go to the printer on December 8th and will be shipped to you by December 29th.
You will be the first to read the new book, and the first to ask me about the book at the Live Zoom call on January 18th. (ADEPT and JEGNA editions only)
I look forward to seeing you there.
Hotep,
Anthony Browder
P.S. The Limited Editions won’t last long. And after December 3rd, this opportunity closes forever.
