T-Mobile fired back at Sprint's aggressive new pricing on Monday by quadrupling the amount of data customers on its Simple Starter plan will get.
The new plan, which is geared toward individuals, will offer customers 2GB of data for $45 a month, starting September 3. Previously, the company offered 500MB of data for $40 a month. T-Mobile doesn't charge an overage for customers who exceed its data cap, but it does offer the option to add an additional 500MB of data for $5 for one day and 1GB of data for a week. Under the company's more expensive Simple Choice plans, T-Mobile simply slows data access from the top 4G LTE speeds after customers hit their threshold.
T-Mobile's update comes a week after Sprint began shaking things up with completely revamped pricing. A week ago today, Sprint abandoned its old "Framily" plan and introduced new pricing for its unlimited data service. Then on Thursday, Sprint introduced a $60 unlimited plan, designed to attach T-Mobile's unlimited offering.
T-Mobile immediately responded with a promotion that gives customers fleeing Sprint (as well as AT&T and Verizon) unlimited data at no additional charge for one year. It will also provide this promotion to any existing T-Mobile customers referring new customers to the service. The promotion starts August 29 and will be available for a limited time.
Sprint, which has been losing customers for several quarters, has suffered more than any of the other major wireless carriers from T-Mobile's "Uncarrier" strategy. T-Mobile began shaking things up 18 months ago when it announced the launch of "Uncarrier," a strategy that initially started with getting rid of carrier contracts and device subsidies. Since then, T-Mobile has announced free data roaming for international travel, reimbursement for early termination fees for people who switch from other carriers, and several other promotions.
Now it looks like T-Mobile, the smallest of the national carriers, is responding once again to Sprint.
http://www.cnet.com/news/t-mobile-quadruples-data-in-response-to-new-sprint-pricing/
The new plan, which is geared toward individuals, will offer customers 2GB of data for $45 a month, starting September 3. Previously, the company offered 500MB of data for $40 a month. T-Mobile doesn't charge an overage for customers who exceed its data cap, but it does offer the option to add an additional 500MB of data for $5 for one day and 1GB of data for a week. Under the company's more expensive Simple Choice plans, T-Mobile simply slows data access from the top 4G LTE speeds after customers hit their threshold.
T-Mobile's update comes a week after Sprint began shaking things up with completely revamped pricing. A week ago today, Sprint abandoned its old "Framily" plan and introduced new pricing for its unlimited data service. Then on Thursday, Sprint introduced a $60 unlimited plan, designed to attach T-Mobile's unlimited offering.
T-Mobile immediately responded with a promotion that gives customers fleeing Sprint (as well as AT&T and Verizon) unlimited data at no additional charge for one year. It will also provide this promotion to any existing T-Mobile customers referring new customers to the service. The promotion starts August 29 and will be available for a limited time.
Sprint, which has been losing customers for several quarters, has suffered more than any of the other major wireless carriers from T-Mobile's "Uncarrier" strategy. T-Mobile began shaking things up 18 months ago when it announced the launch of "Uncarrier," a strategy that initially started with getting rid of carrier contracts and device subsidies. Since then, T-Mobile has announced free data roaming for international travel, reimbursement for early termination fees for people who switch from other carriers, and several other promotions.
Now it looks like T-Mobile, the smallest of the national carriers, is responding once again to Sprint.
http://www.cnet.com/news/t-mobile-quadruples-data-in-response-to-new-sprint-pricing/
