
Somebody over at Sony is surely going to get spanked today. At some point yesterday afternoon, Nimrod Antal’s Armored — a film which is still in theaters (and distributed by Sony Pictures) — was released on the Playstation Store in both Playstation 3 and PSP formats. Worst of all, they didn’t even make any money from the blunder — the film was free to download for any sharp-eyed PS3 owner. It was pulled after about five hours, but in that time it was downloaded by many.
Sony has yet to comment on the blunder, but I think it could hint at some of their future plans for digital offerings. Specifically, it reminds me of their plan to offer Cloudy with a Chance of Meatballs on Sony televisions and Blu-ray players a month before it’s supposed to hit DVD and Blu-ray.
Sony offered Cloudy for $25.99 — a price which likely kept casual buyers away, but would probably be appealing to parents when compared to the cost of taking their entire family to the theater. We don’t have any statistics from Sony on the film’s digital purchases yet, but I’m eager to see how they fared.
Read more: Sony Accidentally Releases Armored on the Playstation Store for Free, A Sign of Future Digital Options? | /Film http://www.slashfilm.com/2009/12/31...sign-of-future-digital-options/#ixzz0btO0jtU2
http://www.slashfilm.com/2009/12/31...re-for-free-a-sign-of-future-digital-options/

