What Is A Niche Market?
A niche market is a section of a larger market that can be defined by its own needs and requirements, which target particular individuals. In contrast, large markets focus on a wider audience with broader interests.
In a niche market, your target audience is very specific individuals with very defined needs and interests.
At the end of the day, a successful niche market needs to solve a specific problem for a specific group of people. And the good thing about going niche is that you can focus on solving a specific problem much thoroughly than large market competitors, which reduces your competition.
There are different ways you can refine a market based on an audience’s needs such as:
The end is to create a niche product for your ideal customer based on previous niche research. This research will allow you to identify niche markets with potential customers and smaller competition.
However, it is vital to understand if a niche can be profitable or not.
For instance, if you find a niche market with no competition, the most likely is that it is not a profitable niche market. But if you can find at least a few competitors, it could be a sign that the niche market could be potentially profitable.
The trick to capitalizing on a niche market is to find a segment where people are already spending money, there is room for growth, and does not have aggressive competition.
Benefits Of Niche Marketing.
There are different methods you can use to find niche market ideas:
Method 1. Wikipedia
This is how to do it:
Step #1. Head to Wikipedia, and in the search bar, type your niche keyword and click on the desired result:
Step #2. Next, skim the page for sub-niche ideas. On some occasions, like this one, you can already find plenty of niche market ideas in the table of contents:
By clicking on the terms with a link, it will take you to even more niche ideas. So this is an excellent method to brainstorm niche market ideas.
Method 2. Google’s Suggestions
You can also use Google Suggest to find more niche market ideas.
Step #1. Head to Google, start typing in the search bar some of your terms, and Google will suggest some ideas based on what people are searching:
Step #2. You can even keep niching them down as you type with this method. Simply keep adding words to the left or right of your keyword to get more suggestions:
This is a very effective and easy trick to find niche market ideas very fast.
Method 3. Answer The Public.
This method couldn’t be more straighforward and efficient.
Step #1. Head to Answer The Public– Type your niche idea and click ‘Search.’
Step #2. Scroll down to find plenty of niche ideas. You could also use this trick to get ideas for your content.
Sweet and short. Straight to the point.
With these 3 methods, you can get thousand of niche ideas in no time.
How To Validate Your Niche Market Ideas.
Now you have a list with potential ideas, is time to validate them.
The first step would be to confirm if there would be an audience for your selected niche. You will need to make sure there will be enough potential buyers to make it profitable.
If you go too niche, you might struggle to generate enough traffic and income. So it is vital to find a balance between search volume and competition.
Here are some ways to validate a new niche market idea:
1. Check Niche Trends.
The first step towards deciding if your niche idea could be profitable, is to check if it has an interest.
This can easily done with the help of Google Trends:
Step #1. Head to Google Trends. Type your niche idea in the search box and click search.
Step #2. Filter by location Worldwide (or your targeted location) and time 5 years. This will give you a better picture of how the trend is changing over time.
Step #3. Analyze the trend. If it looks stable (like this one) or growing over time, it is definitively a good sign. You want to stay away from trends with very little interest, of which interest has dropped dramatically.
2. Check Google Search Volume For Your Niche Idea.
Finding out how many people are searching for your niche idea and related keywords is a solid validation method. This will give you some insights into the potential traffic.
If you have an SEO tool, you will be able to make this more efficiently. But you can use some free resources just to have an idea:
Step #1. Head to Ubbersuggest. Type your niche idea and click search:
Step #3. Scroll down to the keyword ideas section. This will provide you more data on related search terms:
Overall, it seems that it is a topic with high interest. Remember that you are not trying to figure out how competitive the niche is for now- You’re simply figuring out if there’s a big demand for your niche ideas.
And for broader terms like this, you want big demand; otherwise, you’re going to be scrapping around in small niches that don’t have as much money being spent. So the bigger, the better for this purpose.
3. Check If There Is A Demand.
The best niches are ones with both physical and digital products available on sale and lots of them.
Though many niches will only be one or the other, that isn’t a problem as long as there’s a good selection of products and a demand for them.
For instance, blogging is one of the most profitable niches available, but it’s pretty much only digital products on sale.
I’m going to show how to find products or services that are selling well. There’s no specific volume or number you should look for. You just want to see some proof that people do buy in this niche and in high volumes.
Method 1. Use Amazon For Physical Products.
Amazon is a great resource to find profitable products.
All you need to do is:
Step #1. Head to amazon and type your niche idea or product idea into Amazon’s search bar.
Step #2. Check for popular products. If you’re seeing lots of products with hundreds and thousands of reviews it’s a great sign.
It’s estimated that for every 1 review anywhere between 10 to 1000 people have actually bought the product, as not everyone leaves reviews.
So look for several products with lots of reviews (preferably many with 100+) and it’s a sign of a healthy market where people buy.
Step #3. Check on the number of Amazon search results:
Ideal niche markets are the ones where there’s not just one single product to sell but many you can sell to your visitors time and time again. So look for related products on Amazon you might be able to sell too.
I suggest you note down the ideas you find and pay attention to the best-selling products. They might be the easiest to sell from your website.
Method 2. Use Clickbank For Digital Products.
Clickbank is ‘The Amazon’ for digital products. It’s the largest retailer of digital products on the net.
By checking their affiliate marketplace, you can find many interesting products matching your niche idea:
Step #1. Go to Clickbank marketplace. Then enter your niche idea and hit search.
Step #2. Next, sort your search results by “Gravity”. Products with high gravity are the most popular products.
The Gravity number is a unique algorithm from Clickbank that takes into account the number of unique affiliates who have sold at least 1 copy of that product in the past 7 days. So the higher the gravity of a product the more affiliates are promoting it and making sales.
Step #3. Analyze the results. Seeing lots of products in your niche with high gravity scores is a good sign as affiliates are making money. If you can find a good list, it is definitively a good sign.
Method 3. Use Udemy For Services.
Udemy is an online learning and teaching marketplace with over 150000 courses and 24 million students.
It is not hard to see why you should can take advantage of those numbers for your niche research:
Step #1. Head to Udemy. In the search bar, type your niche idea and hit search.
Step #2. In the results, you want to look for the total number of results and the average reviews of the courses. If these two numbers are high, it is a great indication that there is interest in this topic, and people will be willing to pay for it.
These are all great methods to validate your niche idea and find out if it can be profitable.
A Niche Marketing Strategy.
These are some tips you could do to gain brand exposure:
The first step should be to identify who are your niche competitors.
There are two different ways you can find them:
1- Search in Google by niche. This might be the easiest way to find them- all you need to do is to browse Google search results, click on results related to your niche, and inspect the websites. If the results you find are totally focused on this niche, and all their content is about this niche, they are direct competitors.
However, if you click on the Google result but the website has only a few topics covering this niche, this website probably focuses on another niche. It won’t be a direct niche competitor.
2- Search in Google by your niche keywords. For this method, just Google search some of your niche keywords. For instance, if you were to create a website on the camera folding niche, you could search terms like ‘camera folding equipment,’ ‘best camera folding lens,’ ‘camera folding mobile, etc.
Same as before, click on the results and check if these websites are on this niche or is just a one time post.
2. Find Your Niche Competitors Top Keywords.
Keywords are vital to implementing a successful SEO strategy. And the good thing is that you can “steal” some of your competitor’s keywords effortlessly.
You might not be able to rank exactly for the same keywords, but at least they will give you an idea of what terms are driving traffic to their sites.
Although the best way to get a list of your competitor’s keywords is with a paid SEO tool like Keysearch or SE Ranking (which, by the way, are the cheapest ones in the sector,) you can also use some free tools like Ubbersuggest.
All you need to do is:
Step #1. Head to Ubbersuggest and type in the search bar one of your competitor’s domain and click “search“. For this example, I will check Dronerush, a website about drones.
Step #2. Scroll down to the ‘SEO keywords’ section. Here you will find a list with the keywords driving most of the traffic. You could even use some of these keywords as a niche market like ‘race drones’ for instance.
This is a great way to find both market opportunities and keywords that you could potentially use to drive traffic to your site.
Free SEO software has some data limitations though. With tools like SE Ranking you could get a much thorough report very rapidly:
When you are starting a blog, you shouldn’t go for keywords with a lot of competition. Start by checking if there are any keywords with low competition from your competitor’s list.
If not, you can always create SEO silos to improve your chances of ranking for competitive keywords.
Alternatively, you can use keywords with a lot of traffic as a specific niche market. This will remove some of your competition, and you can focus on a targeted audience and will be able to find less competitive terms.
3. Analyze Your Competitor’s Content.
Checkin the kind of content your competitors publish is a great method to learn how they attract their audience and how they monetize.
Some things you want to pay attention to are:
Content is the main aspect to analyze in your competitor’s website- Check if they focus on listicle or how-to articles, for instance, if they use more videos than images and things like that. They probably have already optimized their strategy and use what works the best. So why not taking advantage of that?
My personal advice is to analyze every aspect, write them down in a list, and then create something better. Generating better content than your competitors is the best way to get rankings and an audience faster.
4. Analyze How They Drive Traffic To Their Site.
Most of your competitors will likely be using SEO to drive most of the traffic. But that does not mean it is the only strategy.
A very easy and effective way to check how you competitor is driving traffic to his site is by using Similar Web.
All you need to do is:
Step #1: Head to Similiar web, type your competitor domain and click ‘Search.’
Step #2. Scroll down to ‘traffic sources’ and you will find how they drive traffic to their site:
For this example, you can clearly see that most of the traffic is search traffic (organic.)
If you keep scrolling down, you can also find which keywords are the top 5 driving traffic, top referrals and which social networks drive most of the traffic:
Niche Keyword Research
Keysearch or SE ranking you have to pay for... Ubbersuggest is free
1. Brainstorm Keyword Ideas.
Most of the current SEO tools come with a ‘brainstorm module,’ which provides you some keywords suggestions as you type.
First, head to Ubbersuggest Keyword ideas module and type your keyword.
In Ubersuggest, type your keyword idea directly in the search bar, and click ‘search.’ A list with plenty of keyword suggestions will appear.
You can even filter by SEO difficulty or any other value by clicking on the top of the column.
This is a great method not to only find some keyword ideas, but also to find directly keywords with low competition.
If you use any other SEO tool, the keyword research module will likely provide you with keyword suggestions and related terms. So just write down a list with all the keywords you’ll want to target.
Some other methods to brainstorm keyword ideas involve researching forums and social media platforms where your targeted audience gathers. You just need to inspect them thoroughly and maybe even search by keywords to find out what people are asking about, and maybe you can create content about it and even come back later to share a link to your article with this audience.
2. Refine Your Niche Keyword List.
Once you have a list of keywords, you’ll need to refine your list.
When refining your list, some of the factors you need to consider before choosing a keyword are:
You still can do it with Ubbersuggest for free as long as you stick to three searches per day, which is nothing. Also, find the SEO score of Ubbersuggest quite off compared to any other tool.
Still, if you want to go ahead and check it Ubbersugest for free, all you need to do is to type your keyword in the search bar and hit ‘search.’ Alternatively, with the keyword ideas list we got previously, we can filter by SEO score:
Next, you can click ‘filter’ at the top right and set some parameters to refine your keywords. This will help you filter for less competitive terms still with search volume:
For this particular example, Ubbersuggest did not through any term with these conditions. However, I performed the same search with SE ranking and Keysearch, and this is what I found:
So as you can see, every tool will provide you different results. you just need to try different alternatives until you find keywords with good search volume and a low SEO competitive score.
Your goal is to develop a list of keywords with reasonable search volume, commercial value, and low competition. Once you have all this, you can start planning your content creation strategy.
You can learn more about keyword research with Keysearch in this guide.
3. Plan Your Content Strategy.
Your keyword research strategy does not end with your list of keywords. Next, you should create a content strategy that allows you to grow your traffic and authority.
You should divide your list of keywords in two piles:
A niche market is a section of a larger market that can be defined by its own needs and requirements, which target particular individuals. In contrast, large markets focus on a wider audience with broader interests.
In a niche market, your target audience is very specific individuals with very defined needs and interests.
At the end of the day, a successful niche market needs to solve a specific problem for a specific group of people. And the good thing about going niche is that you can focus on solving a specific problem much thoroughly than large market competitors, which reduces your competition.
There are different ways you can refine a market based on an audience’s needs such as:
- Demographics: Age, gender, income level, education.
- Location.
- Interests.
- Behavior.
- Price.
- Quality.
The end is to create a niche product for your ideal customer based on previous niche research. This research will allow you to identify niche markets with potential customers and smaller competition.
However, it is vital to understand if a niche can be profitable or not.
For instance, if you find a niche market with no competition, the most likely is that it is not a profitable niche market. But if you can find at least a few competitors, it could be a sign that the niche market could be potentially profitable.
The trick to capitalizing on a niche market is to find a segment where people are already spending money, there is room for growth, and does not have aggressive competition.
Benefits Of Niche Marketing.
- Less competition. One of the main advantages of niche marketing is that you remove competitors when you niche down. It also means that your audience will be smaller, but at least your audience will be able to find you if you avoid saturated niches and create a unique product.
- Higher ROI. The fact that niche markets focus on solving a specific problem for a narrow audience makes this audience more likely to buy from you. And if you create a quality product or service, they’ll likely keep coming back to you.
- Cheaper PPC. Marketing to a targeted audience makes it easier for you to save on your marketing dollars. When advertising, competitive terms are very expensive. But when you target long-tail keywords for your niche products, the cost of your ads will be a fraction of the price.
- Better customer loyalty. When you provide a very targeted solution to a targeted audience problem, you provide them with some very valuable that they could not find anymore. This is a great way to build brand loyalty and make happy customers return for more.
- Easier to keep tabs on new trends. When you go niche-specific, it is much easier to stay on top of trends and provide your audience with valuable information before anyone else. This will also allow you to stay on top of competitors.
There are different methods you can use to find niche market ideas:
Method 1. Wikipedia
This is how to do it:
Step #1. Head to Wikipedia, and in the search bar, type your niche keyword and click on the desired result:

Step #2. Next, skim the page for sub-niche ideas. On some occasions, like this one, you can already find plenty of niche market ideas in the table of contents:

By clicking on the terms with a link, it will take you to even more niche ideas. So this is an excellent method to brainstorm niche market ideas.
Method 2. Google’s Suggestions
You can also use Google Suggest to find more niche market ideas.
Step #1. Head to Google, start typing in the search bar some of your terms, and Google will suggest some ideas based on what people are searching:

Step #2. You can even keep niching them down as you type with this method. Simply keep adding words to the left or right of your keyword to get more suggestions:

This is a very effective and easy trick to find niche market ideas very fast.
Method 3. Answer The Public.
This method couldn’t be more straighforward and efficient.
Step #1. Head to Answer The Public– Type your niche idea and click ‘Search.’

Step #2. Scroll down to find plenty of niche ideas. You could also use this trick to get ideas for your content.

Sweet and short. Straight to the point.
With these 3 methods, you can get thousand of niche ideas in no time.
How To Validate Your Niche Market Ideas.
Now you have a list with potential ideas, is time to validate them.
The first step would be to confirm if there would be an audience for your selected niche. You will need to make sure there will be enough potential buyers to make it profitable.
If you go too niche, you might struggle to generate enough traffic and income. So it is vital to find a balance between search volume and competition.
Here are some ways to validate a new niche market idea:
1. Check Niche Trends.
The first step towards deciding if your niche idea could be profitable, is to check if it has an interest.
This can easily done with the help of Google Trends:
Step #1. Head to Google Trends. Type your niche idea in the search box and click search.

Step #2. Filter by location Worldwide (or your targeted location) and time 5 years. This will give you a better picture of how the trend is changing over time.

Step #3. Analyze the trend. If it looks stable (like this one) or growing over time, it is definitively a good sign. You want to stay away from trends with very little interest, of which interest has dropped dramatically.
2. Check Google Search Volume For Your Niche Idea.
Finding out how many people are searching for your niche idea and related keywords is a solid validation method. This will give you some insights into the potential traffic.
If you have an SEO tool, you will be able to make this more efficiently. But you can use some free resources just to have an idea:
Step #1. Head to Ubbersuggest. Type your niche idea and click search:

Step #3. Scroll down to the keyword ideas section. This will provide you more data on related search terms:

Overall, it seems that it is a topic with high interest. Remember that you are not trying to figure out how competitive the niche is for now- You’re simply figuring out if there’s a big demand for your niche ideas.
And for broader terms like this, you want big demand; otherwise, you’re going to be scrapping around in small niches that don’t have as much money being spent. So the bigger, the better for this purpose.
3. Check If There Is A Demand.
The best niches are ones with both physical and digital products available on sale and lots of them.
Though many niches will only be one or the other, that isn’t a problem as long as there’s a good selection of products and a demand for them.
For instance, blogging is one of the most profitable niches available, but it’s pretty much only digital products on sale.
I’m going to show how to find products or services that are selling well. There’s no specific volume or number you should look for. You just want to see some proof that people do buy in this niche and in high volumes.
Method 1. Use Amazon For Physical Products.
Amazon is a great resource to find profitable products.
All you need to do is:
Step #1. Head to amazon and type your niche idea or product idea into Amazon’s search bar.

Step #2. Check for popular products. If you’re seeing lots of products with hundreds and thousands of reviews it’s a great sign.

It’s estimated that for every 1 review anywhere between 10 to 1000 people have actually bought the product, as not everyone leaves reviews.
So look for several products with lots of reviews (preferably many with 100+) and it’s a sign of a healthy market where people buy.
Step #3. Check on the number of Amazon search results:

Ideal niche markets are the ones where there’s not just one single product to sell but many you can sell to your visitors time and time again. So look for related products on Amazon you might be able to sell too.
I suggest you note down the ideas you find and pay attention to the best-selling products. They might be the easiest to sell from your website.
Method 2. Use Clickbank For Digital Products.
Clickbank is ‘The Amazon’ for digital products. It’s the largest retailer of digital products on the net.
By checking their affiliate marketplace, you can find many interesting products matching your niche idea:
Step #1. Go to Clickbank marketplace. Then enter your niche idea and hit search.

Step #2. Next, sort your search results by “Gravity”. Products with high gravity are the most popular products.
The Gravity number is a unique algorithm from Clickbank that takes into account the number of unique affiliates who have sold at least 1 copy of that product in the past 7 days. So the higher the gravity of a product the more affiliates are promoting it and making sales.

Step #3. Analyze the results. Seeing lots of products in your niche with high gravity scores is a good sign as affiliates are making money. If you can find a good list, it is definitively a good sign.
Method 3. Use Udemy For Services.
Udemy is an online learning and teaching marketplace with over 150000 courses and 24 million students.
It is not hard to see why you should can take advantage of those numbers for your niche research:
Step #1. Head to Udemy. In the search bar, type your niche idea and hit search.

Step #2. In the results, you want to look for the total number of results and the average reviews of the courses. If these two numbers are high, it is a great indication that there is interest in this topic, and people will be willing to pay for it.

These are all great methods to validate your niche idea and find out if it can be profitable.
A Niche Marketing Strategy.
These are some tips you could do to gain brand exposure:
- Optimize for SEO. This is how you can really make a difference and make people find you organically.
- Promote on Social media and forums. You need to be active on the social networks where your target audience gathers. Look for discussions where your product or service might become handy for users and always provide value when marketing.
- Advertise on Google and Facebook. The fastest way you can drive traffic to your products or services is with paid advertising. The good thing is that the cost for niche market ads will normally be affordable compared to competitive terms.
The first step should be to identify who are your niche competitors.
There are two different ways you can find them:
1- Search in Google by niche. This might be the easiest way to find them- all you need to do is to browse Google search results, click on results related to your niche, and inspect the websites. If the results you find are totally focused on this niche, and all their content is about this niche, they are direct competitors.
However, if you click on the Google result but the website has only a few topics covering this niche, this website probably focuses on another niche. It won’t be a direct niche competitor.
2- Search in Google by your niche keywords. For this method, just Google search some of your niche keywords. For instance, if you were to create a website on the camera folding niche, you could search terms like ‘camera folding equipment,’ ‘best camera folding lens,’ ‘camera folding mobile, etc.
Same as before, click on the results and check if these websites are on this niche or is just a one time post.
2. Find Your Niche Competitors Top Keywords.
Keywords are vital to implementing a successful SEO strategy. And the good thing is that you can “steal” some of your competitor’s keywords effortlessly.
You might not be able to rank exactly for the same keywords, but at least they will give you an idea of what terms are driving traffic to their sites.
Although the best way to get a list of your competitor’s keywords is with a paid SEO tool like Keysearch or SE Ranking (which, by the way, are the cheapest ones in the sector,) you can also use some free tools like Ubbersuggest.
All you need to do is:
Step #1. Head to Ubbersuggest and type in the search bar one of your competitor’s domain and click “search“. For this example, I will check Dronerush, a website about drones.
Step #2. Scroll down to the ‘SEO keywords’ section. Here you will find a list with the keywords driving most of the traffic. You could even use some of these keywords as a niche market like ‘race drones’ for instance.

This is a great way to find both market opportunities and keywords that you could potentially use to drive traffic to your site.
Free SEO software has some data limitations though. With tools like SE Ranking you could get a much thorough report very rapidly:

When you are starting a blog, you shouldn’t go for keywords with a lot of competition. Start by checking if there are any keywords with low competition from your competitor’s list.
If not, you can always create SEO silos to improve your chances of ranking for competitive keywords.
Alternatively, you can use keywords with a lot of traffic as a specific niche market. This will remove some of your competition, and you can focus on a targeted audience and will be able to find less competitive terms.
3. Analyze Your Competitor’s Content.
Checkin the kind of content your competitors publish is a great method to learn how they attract their audience and how they monetize.
Some things you want to pay attention to are:
- How often they post content?
- What kind of content do they write about?
- How are they engaging with their audience?
- How do they convert their readers into subscribers?
- How long are their blog post? 500 words? 2,000 words?
- How do they monetize?
Content is the main aspect to analyze in your competitor’s website- Check if they focus on listicle or how-to articles, for instance, if they use more videos than images and things like that. They probably have already optimized their strategy and use what works the best. So why not taking advantage of that?
My personal advice is to analyze every aspect, write them down in a list, and then create something better. Generating better content than your competitors is the best way to get rankings and an audience faster.
4. Analyze How They Drive Traffic To Their Site.
Most of your competitors will likely be using SEO to drive most of the traffic. But that does not mean it is the only strategy.
A very easy and effective way to check how you competitor is driving traffic to his site is by using Similar Web.
All you need to do is:
Step #1: Head to Similiar web, type your competitor domain and click ‘Search.’

Step #2. Scroll down to ‘traffic sources’ and you will find how they drive traffic to their site:

For this example, you can clearly see that most of the traffic is search traffic (organic.)
If you keep scrolling down, you can also find which keywords are the top 5 driving traffic, top referrals and which social networks drive most of the traffic:
Niche Keyword Research
Keysearch or SE ranking you have to pay for... Ubbersuggest is free
1. Brainstorm Keyword Ideas.
Most of the current SEO tools come with a ‘brainstorm module,’ which provides you some keywords suggestions as you type.
First, head to Ubbersuggest Keyword ideas module and type your keyword.
In Ubersuggest, type your keyword idea directly in the search bar, and click ‘search.’ A list with plenty of keyword suggestions will appear.

You can even filter by SEO difficulty or any other value by clicking on the top of the column.
This is a great method not to only find some keyword ideas, but also to find directly keywords with low competition.
If you use any other SEO tool, the keyword research module will likely provide you with keyword suggestions and related terms. So just write down a list with all the keywords you’ll want to target.
Some other methods to brainstorm keyword ideas involve researching forums and social media platforms where your targeted audience gathers. You just need to inspect them thoroughly and maybe even search by keywords to find out what people are asking about, and maybe you can create content about it and even come back later to share a link to your article with this audience.
2. Refine Your Niche Keyword List.
Once you have a list of keywords, you’ll need to refine your list.
When refining your list, some of the factors you need to consider before choosing a keyword are:
- Volume: Search volume shows approximately how many searches Google is getting for a particular keyword each month.
- CPC: (cost per click) shows how much advertisers are bidding to get their ad shown on Google when that keyword is searched. The higher this number, the more money it’s behind it.
- PPC: (pay-per-click) It’s an advertising model for the internet in which advertisers pay for publicizing their products on a website or search engine. Each time users click on the ad, they will be guided to the advertiser’s site.
- Score or SEO difficulty: The score is to know how difficult it is to rank for a specific keyword. Every tool has its own difficulty score, which is calculated slightly differently, but generally, they provide good enough guidance to know if you should pursue a keyword or not.
You still can do it with Ubbersuggest for free as long as you stick to three searches per day, which is nothing. Also, find the SEO score of Ubbersuggest quite off compared to any other tool.
Still, if you want to go ahead and check it Ubbersugest for free, all you need to do is to type your keyword in the search bar and hit ‘search.’ Alternatively, with the keyword ideas list we got previously, we can filter by SEO score:

Next, you can click ‘filter’ at the top right and set some parameters to refine your keywords. This will help you filter for less competitive terms still with search volume:

For this particular example, Ubbersuggest did not through any term with these conditions. However, I performed the same search with SE ranking and Keysearch, and this is what I found:

So as you can see, every tool will provide you different results. you just need to try different alternatives until you find keywords with good search volume and a low SEO competitive score.
Your goal is to develop a list of keywords with reasonable search volume, commercial value, and low competition. Once you have all this, you can start planning your content creation strategy.
You can learn more about keyword research with Keysearch in this guide.
3. Plan Your Content Strategy.
Your keyword research strategy does not end with your list of keywords. Next, you should create a content strategy that allows you to grow your traffic and authority.
You should divide your list of keywords in two piles:
- Keywords for your cornerstone content. These should be the most complete and thorough articles on your website. They should cover a topic in depth. Aim for 2,000 words at least.
- Supportive content. These should be long-tail keywords related to your cornerstone content. The idea is that each section of your cornerstone article should be supported by an extended version. Aim for 800 words at least.
- Create content silos. These would be your cornerstone pages and you should use the keywords with the largest search volume. When possible, try to avoid very competitive words. This is an example of how to do this.
- Set up a content calendar. Try to be consistent and post at least once a week. For instance, you could post once a week if you create cornerstone content, and twice a week when targeting long-tail keywords.
- Define your goal for each piece of content. Every piece of content you write should have a goal: Get subscribers, drive traffic with informative content, sell something, click on affiliates, etc.
- Create your buyer persona and write your content accordingly. When you write especially to your buyer persona is when you attract targeted customers which will convert more easily. Click here to create your buyer persona.
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