The snippet generation

- facebook (opens in new window)
- twitter (opens in new window)
- linkedin (opens in new window)
- email (opens in new window)

Illustration: Allie Carl/Axios
Long-form entertainment is out and snack-sized media is in for the next generation of kids, teens and young adults.
Why it matters: Smartphones, social media and constant internet access have changed the way we think — and that’s eroding young people’s willingness to focus.
- "Boredom comes much easier now," says Bonnie Nagel, a behavioral neuroscientist at Oregon Health & Science University.
- Kids shows are getting shorter. Episodes of Bluey, one of the most popular kids shows, are about seven minutes long on average, Vulture notes.
- Pop songs are simpler, shorter and more repetitive to give them a better chance of going viral on TikTok and Instagram in snippet form, Forbes reports.
- All of us — including kids and teens — have a world of entertainment at our fingertips, and we can just keep scrolling if something doesn’t grab us.
- "There’s an adaptation of our attention to require rapid content change or really exciting content," Nagel says.
- They are arguably processing more information on a wider variety of topics than older generations did at the same age.
- But absorbing all that information in bite-sized pieces can prevent them from sharpening their focus.
- "This is creating real problems for teachers," says Daniel Willingham, a psychologist at the University of Virginia. "We all lose if teachers feel like everything needs to be this snack-sized presentation."
- These trends also raise questions about the next generation’s ability to focus in the workplace.
- Plus, the turn toward shorter, snappier content means young people might miss out on a great deal of art — from epic novels to slow-burn movies.
- Learning to pay attention is just another skill that kids growing up in the world of devices and social media might have to work harder to hone.