Does it get up to a billion all the time? The answer is no..like you said those numbers are hard to get yet many times they are hit for way less amounts.. yet every yr at a certain time of the yr multiple times during a yr it goes up to close to a billion or more to draw in massive amount of consumers to generate money.. I mean let’s throw in this example, say like you wasn’t from this country and didn’t know the holidays.. you lived here for 10 yrs.. if every single yr on oct 31 you notice a bunch of people dressing in costumes having parties, collecting candy, etc , how many times would it take for you to notice people do this every yr on a particular day for you to go hey this must be some kinda holiday or custom, or would you consider it a coincidence and not a pattern? Now if I said lotto did the same exact thing would you consider it a coincidence or a pattern?