I'm in the camp of when folks seen frumpy April, a good number tuned out with the old 'here we go again' shit. And if they were allowed to promote the movie, might have been worse with more attacks on fans(which is a consistent pattern these days).
We have a large enough sample size to see a pattern of major changes to IPs fucking up the numbers. With these movies, have to start with fans and work out from there. In the modern era, they just refuse to do that though. Don't know why. I'll check it out with an open mind much like I did flash.
Shit, Meg 2(a joke of a film) didn't have much promotion and is at $256 million worldwide compared to this at $94 million and Meg 2 didn't have heavy promotion prestrike. More people were talking about TMNT with frumpy April(not in a good way though). Both of these lose money though.
TMNT is much more recognizeable IP than Meg. TMNT movie from 2014 did almost $500 million when ticket prices were a lot lower, so these 23 numbers are BAD. Even if this did $500 million, it would mean it did so on fewer tickets. Always keep that in mind when looking at numbers since inflation ran out of control.