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Music Biz: RIAA now includes streams for its album certification process

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Kendrick Lamar & Big Sean's Albums Certified Platinum Under New RIAA Rules

The RIAA now includes streams for its album certification process.

The RIAA announced new certification rules today (February 1) via a press release.

The association now includes official audio and video streams as part of the tally to determine how many sales an album has, effective today. This creates a new benchmark for albums to be certified gold and platinum. Kendrick Lamar's To Pimp a Butterfly and Big Sean's Dark Sky Paradiseare now certified platinum.

"For nearly six decades, whether it’s vinyl, CDs, downloads or now streams, the Gold & Platinum Program has adapted to recognize the benchmarks of success in an evolving music marketplace,” Cary Sherman, Chairman and CEO of RIAA says in a press release. “We know that music listening – for both for albums and songs – is skyrocketing, yet that trend has not been reflected in our album certifications. Modernizing our Album Award to include music streaming is the next logical step in the continued evolution of Gold & Platinum Awards, and doing so enables RIAA to fully reward the success of artists’ albums today."

Joining Kendrick Lamar's To Pimp a Butterfly and Big Sean's Dark Sky Paradise in receiving a certification is Wale's Ambition, which is now is gold. The Weeknd's Beauty Behind the Madness is now Multi-Platinum (2x) and Michael Jackson's Thriller is recognized Multi-Platinum (32x).

https://www.riaa.com/riaa-debuts-album-award-streams/
 
February 1, 2016 | Gold & Platinum

RIAA DEBUTS ALBUM AWARD WITH STREAMS
58-Year-Old Gold & Platinum Program Modernizes Album Certification


Alt-J, Big Sean, Brett Eldredge, Coldplay, Elle King, Fifth Harmony, Halsey, Hozier, Kendrick Lamar, Michael Jackson, Miranda Lambert, Romeo Santos, Sam Hunt, Shawn Mendes, The Weeknd, Vance Joy and Wale Garner New Album Achievements Today
WASHINGTON–The Recording Industry Association of America (RIAA) today announced a new Album Award methodology for its Gold & Platinum Program, the industry’s premier award for recognizing artistic achievement in the music marketplace.

Effective Feb. 1, RIAA will include on-demand audio and video streams and a track sale equivalent in Gold & Platinum (G&P’s) Album Award. The modernization of the program’s album rule follows a similar update made to digital single certifications in 2013, when the RIAA first added on-demand streams to its Digital Single Award. Collectively, this now means that the program’s iconic benchmarks – 500,000 (Gold), 1,000,000 (Platinum) and 2,000,000 plus (multi-Platinum) – will count both sales and streams for single and album certifications.

“For nearly six decades, whether it’s vinyl, CDs, downloads or now streams, the Gold & Platinum Program has adapted to recognize the benchmarks of success in an evolving music marketplace,” said Cary Sherman, Chairman and CEO, RIAA. “We know that music listening – for both for albums and songs – is skyrocketing, yet that trend has not been reflected in our album certifications. Modernizing our Album Award to include music streaming is the next logical step in the continued evolution of Gold & Platinum Awards, and doing so enables RIAA to fully reward the success of artists’ albums today.”

Seventeen titles, encompassing albums from dozens of music labels and spanning many genres, are included in the inaugural certifications for the newly expanded Album Award. RIAA is today awarding the following artists with new certifications: Alt-J “An Awesome Wave” (Atlantic Records) Gold, Big Sean “Dark Sky Paradise” (Def Jam Recordings) Platinum, Brett Eldredge “Bring You Back” (Atlantic Nashville) Gold, Coldplay “Ghost Stories” (Atlantic/Parlophone) Platinum, Elle King “Love Stuff” (RCA) Gold, Fifth Harmony “Reflection” (Epic) Gold, Halsey “Badlands” (Astralwerks) Gold, Hozier “Hozier” (Columbia) Platinum, Kendrick Lamar “To Pimp a Butterfly” (Top Dawg Entertainment/Interscope) Platinum, Michael Jackson “Thriller” (Epic/Legacy) 32X Multi-Platinum, Miranda Lambert “Platinum” (RCA Nashville) Platinum, Romeo Santos “Fórmula Vol. 2” (Sony Latin) 11X Diamante/RIAA Latin G&P Program, Sam Hunt “Montevallo” (MCA Nashville) 2X Multi-Platinum, Shawn Mendes “Handwritten” (Island Records) Platinum, The Weeknd “Beauty Behind the Madness” (XO/Republic Records) 2X Multi-Platinum, Vance Joy “Dream Your life Away” (Atlantic Records) Gold and Wale “Ambition” (Atlantic Urban) Gold.

After a comprehensive analysis of a variety of factors – including streaming and download consumption patterns and historical impact on the program – and also consultation with a myriad of industry colleagues, the RIAA set the new Album Award formula of 1,500 on-demand audio and/or video song streams = 10 track sales = 1 album sale. Also effective today, RIAA’s Digital Single Award ratio will be updated from 100 on-demand streams = 1 download to 150 on-demand streams = 1 download to reflect streaming’s enormous growth in the two plus years since that ratio was set.

The RIAA created its Gold & Platinum Awards Program in 1958 to honor artists and create a standard to measure the commercial success of a sound recording. The program trademarked the Gold record and formalized the industry practice of presenting awards to artists for music sales achievements. Almost 60 years since its inception, the iconic Gold & Platinum brand is the preeminent form of recognition for success in the music marketplace.

Music dominates the conversation on popular social media platforms, with artists being the most followed people across these channels, and Gold & Platinum recognition is often among the most celebrated news in an artist’s social media feed. The RIAA utilizes a myriad of social media platforms – Twitter, Facebook, Instagram,Flipagram, and a YouTube page – to market and publicize artist award achievements. The RIAA also recently unveiled a new RIAA.com and Gold & Platinum database where fans can more easily search and share the award recognition.

First awarded to LP recordings but expanded to a number of formats over time to include cassette tapes, CDs, digital tracks, digital albums, ringtones, and streams, nearly 30,000 certifications have been awarded by the RIAA during the last 58 years.

All certifications are calculated by the firm Gelfand, Rennert & Feldman, which has audited title sales for the RIAA for more than 30 years. Complete lists of all album, single, and other awards can be accessed athttp://www.riaa.com/gold-platinum/.
 
largebillsonlyplease said:
because it evens the playing field. now it kinda doesn't speak to being a quality artist. you have the dude who made the dab on the same level as adele and shit lol
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its not equal - a sale is a sale but a stream is just a rental, even with their math of 1500 streams = 10 songs = 1 album
- imo its a marketing ploy, to hide weak sales industry wide - now the label can say blah blah is a multi platinum artist even though they only really sold 250k

remember by the old standard Taylor Swift was the only platinum artist a yr ago ...
 
ViCiouS said:
its not equal - a sale is a sale but a stream is just a rental, even with their math of 1500 streams = 10 songs = 1 album
- imo its a marketing ploy, to hide weak sales industry wide - now the label can say blah blah is a multi platinum artist even though they only really sold 250k

remember by the old standard Taylor Swift was the only platinum artist a yr ago ...
Click to expand...
This.
 
ViCiouS said:
its not equal - a sale is a sale but a stream is just a rental, even with their math of 1500 streams = 10 songs = 1 album
- imo its a marketing ploy, to hide weak sales industry wide - now the label can say blah blah is a multi platinum artist even though they only really sold 250k

remember by the old standard Taylor Swift was the only platinum artist a yr ago ...
Click to expand...

Curious; How would a company, or artist, etc account for streams then? and how should streams be figured into artist #s?
 
ViCiouS said:
its not equal - a sale is a sale but a stream is just a rental, even with their math of 1500 streams = 10 songs = 1 album
- imo its a marketing ploy, to hide weak sales industry wide - now the label can say blah blah is a multi platinum artist even though they only really sold 250k

remember by the old standard Taylor Swift was the only platinum artist a yr ago ...
Click to expand...

which evens the playing field

now drake selling a million records on an album ain't gonna mean quite as much as it did when he does it...like he's a unicorn...with everyone else selling a million records too now that you count streams.

exactly my point.
 
largebillsonlyplease said:
which evens the playing field

now drake selling a million records on an album ain't gonna mean quite as much as it did when he does it...like he's a unicorn...with everyone else selling a million records too now that you count streams.

exactly my point.
Click to expand...
it doesn't even the playing field $$$$-wise
250k REAL sales is still $X vs 1.5million REAL sales is still $XXX
while streams are still $x
 
ViCiouS said:
its not equal - a sale is a sale but a stream is just a rental, even with their math of 1500 streams = 10 songs = 1 album
- imo its a marketing ploy, to hide weak sales industry wide - now the label can say blah blah is a multi platinum artist even though they only really sold 250k

remember by the old standard Taylor Swift was the only platinum artist a yr ago ...
Click to expand...

I have never thought of it like that until you said that and you are absolutely correct. You don't own the shit you stream so why count it towards a sale. HMMMM seems like the dumb ass recording industry is still cutting corners instead of adapting to the new wave of society.

I truly believe that albums can still sell but what killed the industry was not Napster..it was the lazy ass record companies slacking on developing artist.

They never understood the power of developing FANBASES...all they did was see what was hot...copy the shit and put it out.

Why buy an album from an artist that you have no connection with? You like one song so shit just download it and burn it on a mix cd with a whole bunch of other artists that you don't care about passed their 3 minute song.
 
Day_Carver said:
Curious; How would a company, or artist, etc account for streams then? and how should streams be figured into artist #s?
Click to expand...
imo it shouldn't count towards sales - it should be factored like radio spins...
as a separate metric
 
I AM GDFOLKS said:
It actually does because the public sees the word "platinum" and doesn't think about the real dollar amount.
Click to expand...
do you really want to see a world where scrub that really went double wood gets to say that they are platinum artists because of streams and youtube? (and youtube can be manipulated cheaply)
 
ViCiouS said:
it doesn't even the playing field $$$$-wise
250k REAL sales is still $X vs 1.5million REAL sales is still $XXX
while streams are still $x
Click to expand...
does not matter. i never mentioned money i said it evens the playing field for artists to be looked at on the same tier and it does.

now a dude who couldn't sell 250k albums now because of streams can be billed as platinum recording artist so and so which in turn kinda DOES help money wise for the ARTIST not the label but if you're platinum you can charge X amount for shows and appearances and when you're not you simply can't

but now the whip nae nae dudes are the same as drake when their managers are trying to book shows

"yea well we had over 700 million views on youtube and we are 25x platinum certified single "
 
I AM GDFOLKS said:
I truly believe that albums can still sell but what killed the industry was not Napster..it was the lazy ass record companies slacking on developing artist.

They never understood the power of developing FANBASES...all they did was see what was hot...copy the shit and put it out.

Why buy an album from an artist that you have no connection with? You like one song so shit just download it and burn it on a mix cd with a whole bunch of other artists that you don't care about passed their 3 minute song.
Click to expand...

c/s

my business partner and I talk about this all of the time
 
ViCiouS said:
imo it shouldn't count towards sales - it should be factored like radio spins...
as a separate metric
Click to expand...

Gotcah; so why wont the RIAA just create and/or use for separate metrics then?? I mean the artist/company still gets paid on the streams right?? So it just seems like this is a fairly simple way to resolve it without creating more complicated shit; plus Big Sean album didnt even go regular gold, barley sold like 300k right, but now hes platinum; just seems kinda wierd to me...
 
largebillsonlyplease said:
does not matter. i never mentioned money i said it evens the playing field for artists to be looked at on the same tier and it does.

now a dude who couldn't sell 250k albums now because of streams can be billed as platinum recording artist so and so which in turn kinda DOES help money wise for the ARTIST not the label but if you're platinum you can charge X amount for shows and appearances and when you're not you simply can't

but now the whip nae nae dudes are the same as drake when their managers are trying to book shows

"yea well we had over 700 million views on youtube and we are 25x platinum certified single "
Click to expand...
at a real venue or for anyone using any of the booking tools those guys are still exposed...
it'll increase draw power to the hicks - barely - cause all of these dudes got a weak ass ground game
50 years ago when they could hype someone was platnium or gold and flood a promo team to SELL IT
Today there is no promo / street team
 
ViCiouS said:
at a real venue or for anyone using any of the booking tools those guys are still exposed...
it'll increase draw power to the hicks - barely - cause all of these dudes got a weak ass ground game
50 years ago when they could hype someone was platnium or gold and flood a promo team to SELL IT
Today there is no promo / street team
Click to expand...

i know. i said from jump its going to be used to even the playing field and have artist proclaim they're on a tier they're really not while devaluing the artist who do sell records still.
 
I AM GDFOLKS said:
I have never thought of it like that until you said that and you are absolutely correct. You don't own the shit you stream so why count it towards a sale. HMMMM seems like the dumb ass recording industry is still cutting corners instead of adapting to the new wave of society.

I truly believe that albums can still sell but what killed the industry was not Napster..it was the lazy ass record companies slacking on developing artist.

They never understood the power of developing FANBASES...all they did was see what was hot...copy the shit and put it out.

Why buy an album from an artist that you have no connection with? You like one song so shit just download it and burn it on a mix cd with a whole bunch of other artists that you don't care about passed their 3 minute song.
Click to expand...

CHURCH
 
Day_Carver said:
Gotcah; so why wont the RIAA just create and/or use for separate metrics then?? I mean the artist/company still gets paid on the streams right?? So it just seems like this is a fairly simple way to resolve it without creating more complicated shit; plus Big Sean album didnt even go regular gold, barley sold like 300k right, but now hes platinum; just seems kinda wierd to me...
Click to expand...
the artist is paid a fraction of a penny per stream - its ugly

The industry is struggling in the dark to reverse the current sales trends and they are thinking if they make the artists seem bigger and more successful - it will push sales - it has worked in the past.
Difference is they forgot how to package an artist to develop and grow a fan base and they are unwilling to invest in it cause they think social media means that it should be free
 
ViCiouS said:
the artist is paid a fraction of a penny per stream - its ugly

The industry is struggling in the dark to reverse the current sales trends and they are thinking if they make the artists seem bigger and more successful - it will push sales - it has worked in the past.
Difference is they forgot how to package an artist to develop and grow a fan base and they are unwilling to invest in it cause they think social media means that it should be free
Click to expand...

Hmmm makes sense; so streaming money is really just going to the companies that are offering the service; artist still getting screwed; it seems like these labels dont want to invest shit, but they want to take everything...
 
Day_Carver said:
Hmmm makes sense; so streaming money is really just going to the companies that are offering the service; artist still getting screwed; it seems like these labels dont want to invest shit, but they want to take everything...
Click to expand...
Bentleys, G6s, hoes and cocaine don't come cheap... ;)
 
ViCiouS said:
imo it shouldn't count towards sales - it should be factored like radio spins...
as a separate metric
Click to expand...
HELL YEAH and it should be tallied on those royalty checks for publishing..see the record business is so old and white they just don't know that business savvy brothers can bring that old ass dinosaur back....Fuck I missed anticipating an album release and seeing 10 singles released from the same album.
 
ViCiouS said:
do you really want to see a world where scrub that really went double wood gets to say that they are platinum artists because of streams and youtube? (and youtube can be manipulated cheaply)
Click to expand...

Come on bro, you know I don't...I hate the fact that technology got so cheap(Studio=Laptop/FL Studio/Mic)where any goofy nigga with a FB or Twitter can call himself an artist.

Music is the worst as it can be at this time but strangely the best too because truly talented people can create their own platform to be heard and develop they own fan base from pure talent/hustle without all the political industry bullshit that kept talent locked out if they didn't want to play the game (black ball, casting couch)

What fucks it up is everyone and their momma thinks they can rap, sing or make beats...that saturates the game with too much bullshit where you have people saying "rap(insert genre) is dead"...when it is actually the best it can be right now...the reason why people think shit is dead because we have been programmed by the radio and video channels to be lazy...most people gauge the state of music by these outlets. Searching for good music sucks because you have to wade through a whole lot of sludge to get to the good stuff and sadly the average consumer will not seek out good music.
 

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