Movie Biz: MoviePass Hoping To Pull Itself From The Grave

[playahaitian]

MoviePass Hoping To Pull Itself From The Grave With Giant Billboards
By Jordan Crucchiola@jorcru

Photo: MoviePass

MoviePass is not dead yet. The beleaguered movie ticket subscription service, which burned through hundreds of millions of dollars last year and reportedly lost more than half of its subscribers, has purchased prime real estate on some Times Square billboards and is letting people know they are still in business. Along with the ad space, Business Insiderreports that the company’s executive vice president, Khalid Itum, posted a message to LinkedIn today that said:

“Proud to reveal our new ad campaign.


MoviePass should never have been controversial — but we all could come up with multiple reasons for why it was.


It’s time to put the past just there … and to pave the path forward.

MoviePass


Let’s go to the movies.”

As BI points out, the company has been making overtures towards big theater chains that it stepped on the toes of during the (brief) halcyon days of its existence last summer, chains like Regal and AMC. At the bottom of its Times Square billboard there is a map of Midtown Manhattan showing dots where theaters are located. In addition to angering cinemas, MoviePass also upset customers with price hikes and limitations as the business started getting shakier, and since the company’s decline, other subscription serviceshave cropped up as competitors. Here’s to making better business decisions in 2019!

@godofwine

 

[tallblacknyc]

Moviepass paved the way for the amc pass hail movie pass

 

[playahaitian]

Moviepass paved the way for the amc pass hail movie pass

I was just gonna at you fam!

you think they can make a legit come back

 

[c_commander]

With the complete change of their business model in the last year at customer's expense along with all of the things that they've pulled and I don't think that they can pull themselves out. They've ruined their own reputation. Automatically renewing people's subscriptions was probably the straw that they can't come back from.

 

[tallblacknyc]

I was just gonna at you fam!

you think they can make a legit come back

if it's the same price with as many days or at least 15 days yeah why not... It only failed cause they ran out of money...if it didn't people still would be using it

 

[playahaitian]

if it's the same price with as many days or at least 15 days yeah why not... It only failed cause they ran out of money...if it didn't people still would be using it

the theater chains actually teamed up to ruin them though

they hated it.

 

[tallblacknyc]

the theater chains actually teamed up to ruin them though

they hated it.

If they believe they can return that means some movie theaters are open to do bizz with them