Money: Mark Cuban @SXSWi (Tech, Shark Tank, 'F**ing Morons)

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Mark Cuban at SXSWi on Tech, Shark Tank, 'F**ing Morons'

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It’s no surprise that entrepreneur/Dallas Mavericks owner/"Shark Tank" breakaway star Mark Cuban’s one-on-one conversation with Mac pioneer Guy Kawasaki at SXSW was engaging and entertaining: the 55-year-old is one of those rare businessmen whose energy for making money is both infectious and organic, and this interview proved that if Mark Cuban’s faking his enthusiasm, he’s a damn fine actor.

Though marketed as a conversation, it was really an interview, with Kawasaki throwing both hardballs (he asked about Cuban being accused of -- and finally acquitted of -- insider trading; Cuban went into great detail about how he was innocent) and a series of super-softballs (“boxers or briefs?” Cuban’s answer: “Commando.”) It was at its most interesting, though, when the interview went behind the scenes of the entrepreneurial reality show "Shark Tank," and when Cuban spent time giving life advice to those starting out in the same circumstances he’d begun his career in.

For the former, Cuban came clean about some details of the show that are surprising: each season shoots over just nine days, with business owners pitching for everywhere from 25 minutes to 2.5 hours. Cuban said, as he has in the past, that nothing on the show is staged, even the competition between he and his "Shark" colleagues, whom he compared to co-workers at any other company: “When you’re sitting with them for eight to 12 hours, nine days in a row,” he said, “you’re gonna get annoyed at those guys.” For fans wondering if there are deals that fall through after the cameras shut off, the short answer is yes. “After we have a deal, we have a chance to do due diligence,” Cuban confirmed, telling the story of one wanna-be who, it was revealed, did not believe in income tax -- and thus, had never filed a tax return. “That would have come back on me,” Cuban said.

As far as advice, Cuban talked about moving to Miami after college and working as a bartender. “[I moved there for] Fun, sun, money, and women,” he said. “I didn’t even hear the first three.” Now, he says, paying for a four-year college may not be worth it -- in fact, he recommends finding a super-cheap school for your first two years. “$50,000 is a lot of debt,” he said. “I don’t want $50,000 in debt.”

Kawasaki asked a large number of rapid-fire questions about how Cuban would advise some struggling companies if he were given the chance.

He said that Microsoft would do well to “throw shit at the wall and see what sticks” by investing in smaller ideas that could grow; that Blackberry should take any offer they get and “call the WhatsApp guys and see if they’re busy,” and that Nokia should, “pray that Microsoft does something good.”

He spoke about his investment in a new company called CyberDust, which is aiming to be for texts what SnapChat is for photos. “Is there any value at all in giving people that you send a text to the opportunity to save that text,” he asked, sarcastically, before talking about the business implications that could result from a number of hypotheticals in that space.

His most quotable remark, however, came early in the panel. After a series of questions about his ownership of the Mavericks, Kawasaki asked what Cuban thought about gay athletes in sports. His answer? A quick “so what?”

Kawasaki’s follow up: “What about the Congressman who wants to ban gay football players?”

Cuban: “There are fucking morons everywhere.”
 
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AUSTIN — Billionaire Mark Cuban sat down to talk to an audience of entrepreneurs at South by Southwest this weekend.

USA TODAY's Edward C. Baig caught up with Cuban afterward and got him to weigh in on Bitcoin, and to discuss the reasons for his new private messaging app called Cyber Dust, which Cuban describes as Snapchat for texting. Messages disappear forever seconds after they're sent.

Q: What do you think of Bitcoin?

Cuban: That's a good question. I think as an encryption technology, it's great. I think as a transport mechanism that it's unique and has a great opportunity in the future. I think it's got no shot as a long-term digital currency.

Q: Would you buy any?

Cuban: I'd look at it, but more as fun. It's almost like buying and selling baseball cards. It's just about supply and demand, almost like buying stocks, too. But there's definitely risk involved if you're looking at it to be a long-term currency.

I analogize it very much to gold. You've got to physically hold gold. You have to physically hold your private key, which is the same thing as holding gold. It's more of a religion right now than it is anything else. There's … industrial applications for gold, but that doesn't drive the value. It's more perceived value.

And it's the same thing with Bitcoin. The perceived value of where it is going to go is what drives the day-to-day valuations and valuation swings.

The other telling tale in terms of currency, besides the fact that no central bank is going to ever let (go of) control of how they deal with their own economy, is no one that I've seen so far that's in traditional sales that is taking Bitcoin keeps it as Bitcoin. They all translate it to dollars. And if you translate it into dollars, it's not a currency.

Q: What is your hope for Cyber Dust?

Cuban: It won't replace texting, but I want it to be a good complement to texting. We all have risks. When we text something, you lose control of it. It's not so much what we do, but it's the people who are on the receiving side. You don't know what they're going to do. In business, you could be talking about an employee, and someone keeps that text, and then they go to another company, and then all of a sudden, 'Look what he said.'

Over time, the things that we say digitally, including our texts, lose context. It may be something that made perfect sense that I texted it to you today, but if you keep that text or forward that text, three years from now if it surfaces (or becomes) discoverable in a lawsuit, then it loses all that context, and people can say it means anything. I think you really have to gain control of your digital footprint.

Kids are understanding that now. That's why Snapchat's been so popular. They don't want to have that footprint out there. They recognize that who you follow on Twitter, where you reply on Twitter, what you say on Pinterest, who you follow on Pinterest, who you follow on Tumblr, what you put on Tumblr, what you put on Facebook, who you follow on Facebook, that all defines who you are. That's all mine-able data to create a profile of you. Kids are recognizing that. And I think adults need to start recognizing that.

Q: Is this for consumers as well as business?

Cuban: It's consumer, too. My kids are angels, but there's going to be a time when my daughter sends a text to somebody that says, 'Oh, you're my favorite' or 'Thanks for last night, it was my best date ever.' And that scumbag boy keeps it and when they break up, sends it to his friends. The real goal is to understand that once you send a text and it's not in an application like Cyber Dust, then you lose control of it. And even in the most innocent of circumstances, whether it's business or personal, it can be misused."
 
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