HOLY SHIT!!
William "Billy" D. Mays, Jr. (July 20, 1958 - June 28, 2009[1]) was a television direct-response advertisement salesperson most notable for promoting OxiClean, Orange Glo, and other cleaning, home-based, and maintenance products. His distinctive beard and loud sales pitches have made him a recognizable television presence.[2]
So Much for BGOL and the whole 3's THING.
EDIT : Wikipedia says this : He was found dead in his home on June 28, 2009, after being strangled with a shamwow QUIT HIDING THE TRUTH.