i think the ad would need to be cleaned up a little bit but the footage of McCain in 2000 with the right amount of spin and focusing could be devastating. It needs to be cleaned up cause people who don't follow this soap opera everyday could be confused after seeing this ad. it makes sense to us but it's not very clear and explicit.
is the ad saying Obama keeps throwing negative ads and attacks? is it saying Obama doesn't have a clear vision or can't articulate it? the text in the begining was a little frantic should be read by a narrator instead in my opinion. the "Then vs Now" needs to be more emphasized.