Klondike's Choco Taco Discontinued After Almost 40 Years.

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Klondike looking at bringing back Choco Taco after consumer uproar 'in the coming years'
Klondike says it hopes to bring back the Choco Taco after uproar
By Caitlin McFall FOXBusiness

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Klondike officials on Wednesday said they would look to bring back the apparently beloved Choco Taco "in the coming years" after facing uproar over its removal.

"We know this is disappointing - we’ve heard our fans, and we’re hoping to bring this favorite treat back to ice cream trucks in the coming years," the ice cream dessert maker said in a tweet.
Choco taco

Klondike has announced it is discontinuing the ice cream treat. (Claire Grummon/Unilever via AP / AP Images)
KLONDIKE DISCONTINUES CHOCO TACO AFTER NEARLY 4 DECADES ON THE MARKET
The message was a direct response to one heartbroken customer who said she had been looking all over in her "area and surrounding cities" for the last of the Choco Tacos but had come up short.
"Absolutely heartbreaking," she wrote.
Late last month, a representative from Klondike, which is owned by parent company Unilever, announced the dessert option would be discontinued due to a surge in demand for other products over the last two years.
INSTACART SEARCHES FOR CHOCO TACO UP 30,000% AFTER KLONDIKE DISCONTINUES DESSERT
Several Choco Tacos are pictured on a yellow background

The Choco Taco has been discontinued, Klondike announced. (klondikebar/Instagram)
"Unfortunately, the Choco Taco has been discontinued in both 1ct and 4ct packs," Klondike wrote on Twitter last month.

"Over the past 2 years, we have experienced an unprecedented spike in demand across our portfolio and have had to make very tough decisions to ensure availability of our full portfolio nationwide," the company continued.
Klondike, which has engaged with its customer base on social media, encouraged Choco Taco fans to try other frozen treats they offer.
Choco Taco packaging

The Choco Taco had been available for nearly 40 years. (Klondike)
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"A necessary but unfortunate part of this process is that we sometimes must discontinue products, even a beloved item like Choco Taco. We know this may be very disappointing, and hope you’ll try our other delicious frozen treats!" the company wrote.
The Choco Taco, which officially left stores freezers in July, was a frozen treat featuring a taco-shaped waffle cone filled with vanilla ice cream and is partially covered with milk chocolate and topped with peanuts.
FOX Business' Landon Mion contributed to this report.
 
Klondike Says It Will Bring Back the Choco Taco – Maybe
The company says it was "overwhelmed by the response" from fans and is "working hard" on a plan to resurrect the beloved ice cream bar.
August 10, 2022

By: Amy Reiter
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Dairy Recipes
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Klondike
Choco Taco fans, dry your tears. Klondike, which revealed two weeks ago that it had suddenly and shockingly discontinued the treat, says the outpouring of love and lamentations from fans of the beloved ice cream bar (not to mention a parade of products rushing to fill the void) has prompted it to reconsider its unexpected move. The Unilever brand says it is now strategizing about how it might bring the frozen treat back in the near future.
“We know Choco Taco is a huge fan favorite and a top seller for our out-of-home business, so we’re working hard to find a way to bring Choco Taco back to ice cream trucks in the coming years!” Klondike tweeted.


You’d think fans would be thrilled, but some seem kind of irked to have been put through the emotional wringer.
“soooo, @Klondikebar is now saying the choco taco is coming back....hmmm was it all just a PR stunt??? if so, I’m sure it worked!” wrote one skeptic.
“We assure you this isn’t just a stunt – the Choco Taco really is discontinued,” the company responded. “That said, we’ve been overwhelmed by the response from our fans, and will be working hard to figure out a way to bring this beloved item back in the coming years.”
Klondike also said that while it was “discussing next steps,” it was also trying to figure out “what to do with the last 912 (we counted) tacos at HQ. Stay tuned…”
The brand also solicited ideas about what to do with the last bars from the Twittersphere. Among the thousands of suggestions that rolled in …
“Drive around and find people working out in the heat and give them out for appreciation and a quick, cool break!”
“Go to a minor league baseball game and shoot them out of the t-shirt gun?”
“ … ask @NASA to send one to space?”
While Klondike thinks on the fate of those final Choco Tacos, fans are fanning out in hopes of finding some forgotten stash of the taco-shaped ice cream bars in stores. Several of them seem to have had some success — including one guy who tried to sell his for $1,000.
Taco ’bout chutzpah!
 
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