Instagram set to have Paid subscriptions for influencers

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In other words, you will have the ability to post content that only your subscribers can see.

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Instagram Subscriptions has yet another feature coming to the social media to help creators increase revenue while also making the app more attractive than its current competitor TikTok. Here’s what’s new.



Instagram Subscriptions was announced this morning by Meta’s CEO Mark Zuckerberg. According to him, creators will have a destination for subscriber-only content on their profiles, post exclusive Reels for subscribers, and share feed posts that only subscribers can access.

It’s been a while since Instagram has been rumored to introduce subscriptions. Reverse engineer Alessandro Paluzzi already teased that the company was working on Exclusive Stories.

Instagram Subscriptions will allow creators to monetize and become closer to their most engaged followers by offering exclusive content and experiences, according to Instagram.

Since launching the initial alpha test in January, tens of thousands of creators in the US now have access to Instagram Subscriptions.

Here are its top three features:

Subscribers chats:

  • Subscriber chats, powered by Messenger, can be created directly from a creator’s inbox or story, and end automatically after 24 hours, so creators can maintain balance and decide when and how to engage with subscribers;
  • Subscriber chats can support up to 30 people, so creators can connect with subscribers at the moment and bring them together.
Exclusive posts and Reels:

  • Content that lives on creators’ profiles is an important way to attract new subscribers and retain the community. Instagram is introducing exclusive content as posts or Reels, so subscribers can engage in the comments and come back to enjoy the content you’ve created for them.
Exclusive tab on profile:

  • The exclusive tab on the user’s profile is the destination for all things Subscriptions, from exclusive content, saving their subscriber-only Lives, to sharing exclusive feed posts and reels
How do you feel about Instagram Subscriptions? Is there any creator you’d like to subscribe to? Share your thoughts in the comments section below.
 
If they let the females show nudity this might work a little bit. I wouldn’t pay for it though
 
They are not competing against only fans. They are going after Patreon. Many of the podcasts I listen to or YouTube folks I watch use Patreon for exclusive stuff member stuff. E.g. they might drop a whole show on Patreon, with teaser clips on YouTube. Or have discounts for Patreon members to events and merch.

Y'all saying it won't work, but the market is already there and very active.

Just cuz BGOL won't pay for something doesn't mean that 1000s of others arent.
 
They are not competing against only fans. They are going after Patreon. Many of the podcasts I listen to or YouTube folks I watch use Patreon for exclusive stuff member stuff. E.g. they might drop a whole show on Patreon, with teaser clips on YouTube. Or have discounts for Patreon members to events and merch.

Y'all saying it won't work, but the market is already there and very active.

Just cuz BGOL won't pay for something doesn't mean that 1000s of others arent.
Some of us were saying it won’t work if they gunning for the onlyfans audience who are used to nudity and sex. If instagram keeps their censorship up it won’t be able to compete with that demographic.. but as far as other genres it could possibly work depending on what the cut of the content creator gets to receive ( that definitely factors in on how many creators will jump on this)
 
You have to be a real dope to pay for something whose only purpose is to influence you, what next paying for the commercial channel.
 
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