J
JUju2005
Guest
NEW YORK,-- Buoyed by advances in education and employment, the African American market now commands a buying power of $762 billion, an economic pocketbook that is expected to reach $981 billion by 2010, according to The U.S. African American Market, a new report from Packaged Facts, a division of MarketResearch.com, a leading provider of industry-specific market research reports.
According to the report, which for the first time examined the black
population from a regional perspective, African Americans in the West and
Northeast have higher average incomes than those in the Midwest and the South,
and consequently account for a disproportionate share of the aggregate income
of African Americans.
Blacks living in the Northeast are much more likely to want to get to the
very top in their career- viewing their work as a career, not just a job. For
this reason, African Americans in the Northeast are far more likely than
African Americans as a whole to feel secure financially and to be happy with
their standard of living.
However, while the market potential is steadily increasing, industry-wide
lack of targeted marketing and advertising remain obstacles to growth in
several sectors that are largely untapped.
"Having roughly the same purchasing power as Hispanics, African Americans
tend to be left behind when it comes to marketing and advertising because
Hispanics are expected to have more rapid population growth," said Don
Montuori, the publisher of Packaged Facts. "Marketers would be wise, however,
to tap into the African American segments that outpace their Hispanic
counterparts, such as those with incomes greater than $50,000; owner-occupied
households; married-couple families; and African American women-all sectors
which offer huge potential in the consumer goods markets."
Now in its 6th edition, The U.S. African American Market provides a
comprehensive profile of consumer expenditure patterns, shopping behavior, and
attitudes towards food, health, entertainment, leisure, and technology.
Strategies and opportunities for marketing to the African American community
are also covered. Priced at $3,500, this report can be purchased from Packaged
Facts by clicking: http://www.packagedfacts.com/pub/1090871.html. It is also
available at MarketResearch.com.
About Packaged Facts
Packaged Facts, a division of MarketResearch.com, publishes research
reports on a wide range of consumer industries. For more information visit
http://www.PackagedFacts.com, or contact Tom Ehart at 240-747-3014, or
tehart@marketresearch.com.
SOURCE Packaged Facts
Web Site: http://www.packagedfacts.com/pub/1090871.html
http://www.PackagedFacts.com http://www.marketresearch.com
According to the report, which for the first time examined the black
population from a regional perspective, African Americans in the West and
Northeast have higher average incomes than those in the Midwest and the South,
and consequently account for a disproportionate share of the aggregate income
of African Americans.
Blacks living in the Northeast are much more likely to want to get to the
very top in their career- viewing their work as a career, not just a job. For
this reason, African Americans in the Northeast are far more likely than
African Americans as a whole to feel secure financially and to be happy with
their standard of living.
However, while the market potential is steadily increasing, industry-wide
lack of targeted marketing and advertising remain obstacles to growth in
several sectors that are largely untapped.
"Having roughly the same purchasing power as Hispanics, African Americans
tend to be left behind when it comes to marketing and advertising because
Hispanics are expected to have more rapid population growth," said Don
Montuori, the publisher of Packaged Facts. "Marketers would be wise, however,
to tap into the African American segments that outpace their Hispanic
counterparts, such as those with incomes greater than $50,000; owner-occupied
households; married-couple families; and African American women-all sectors
which offer huge potential in the consumer goods markets."
Now in its 6th edition, The U.S. African American Market provides a
comprehensive profile of consumer expenditure patterns, shopping behavior, and
attitudes towards food, health, entertainment, leisure, and technology.
Strategies and opportunities for marketing to the African American community
are also covered. Priced at $3,500, this report can be purchased from Packaged
Facts by clicking: http://www.packagedfacts.com/pub/1090871.html. It is also
available at MarketResearch.com.
About Packaged Facts
Packaged Facts, a division of MarketResearch.com, publishes research
reports on a wide range of consumer industries. For more information visit
http://www.PackagedFacts.com, or contact Tom Ehart at 240-747-3014, or
tehart@marketresearch.com.
SOURCE Packaged Facts
Web Site: http://www.packagedfacts.com/pub/1090871.html
http://www.PackagedFacts.com http://www.marketresearch.com
