I am requesting help from for those in the insurance industry. I am trying to convince management at my company to invest in implementing a social media strategy. I have researched the topic and would like to present before the year is out.
I came across research on the topic compiled by an industry analyst firm yet the resource is $1K. Of course my director says she cannot approve of the purchase as it is not directly related to my role (I am in process improvement). I don't want to drop the money out of pocket if they are lukewarm about social media.
Would anyone happen to have access to the report listed in the link below?
https://strategymeetsaction.com/social-media-in-insurance/
If so, please share, it would be greatly appreciated.
I came across research on the topic compiled by an industry analyst firm yet the resource is $1K. Of course my director says she cannot approve of the purchase as it is not directly related to my role (I am in process improvement). I don't want to drop the money out of pocket if they are lukewarm about social media.
Would anyone happen to have access to the report listed in the link below?
https://strategymeetsaction.com/social-media-in-insurance/
If so, please share, it would be greatly appreciated.