Hertz Is Fire-selling Its Subaru Solterra and We Just Bought One With 7,000 Miles at Soft Pricing

mcguyver

Rising Star
OG Investor



In my recent report, "The Party Is Over For Subaru", I received several comments from readers. One of the more interesting comments came from a reader who said he recently purchased a 2023 Subaru Solterra from Hertz at a deep discount. Here are his comments, and then I'll explain more about Subaru's future in the market with new EVs coming.

The Hertz EV firesale is on.

A report from CNN says, "Hertz, which has made a big push into electric vehicles in recent years, has decided it's time to cut back. The company will sell off a third of its electric fleet, totaling roughly 20,000 vehicles, and use the money they bring to purchase more gasoline-powered vehicles."
Why are EV prices so soft at Hertz?

"Collision and damage repairs on an EV can often run about twice that associated with a comparable combustion engine vehicle," Hertz CEO Stephen Scherr said in a recent analyst call.
Rick Goddard, a faithful reader of my reports, purchased one of the Hertz sales vehicles.

He says, "We just bought a 2023 Solterra with 7000 miles on it. It was a Hertz vehicle, and they are unloading all of their EVs at deep discounts (ours was $27,000), which could explain the soft pricing."
The Solterra price when it was new for the mid-level Limited trim was $49,720, which included destination and delivery fees ($1,225). I'm guessing the trim level Hertz sold to Rick was a Solterra Limited. I found a few on the Hertz website for sale at the $27,000 price.

With only 7,000 miles on the Solterra, that's a significant discount of nearly $23,000. This is not just a good deal, it's a smart financial move for EV shoppers, offering substantial savings on a high-quality vehicle.
 
for the past few days i been seeing this ride in my hood,, some one just got on been riding all up and down 7-mile with it..
first time actually seeing one.
 
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