
Hertz Is Fire-selling Its Subaru Solterra and We Just Bought One With 7,000 Miles at Soft Pricing
One of my readers recently seized a unique opportunity and purchased a Subaru Solterra from Hertz at a deep discount. I'll delve into why the Solterra pricing is so attractive at Hertz and if you should consider doing the same thing.

In my recent report, "The Party Is Over For Subaru", I received several comments from readers. One of the more interesting comments came from a reader who said he recently purchased a 2023 Subaru Solterra from Hertz at a deep discount. Here are his comments, and then I'll explain more about Subaru's future in the market with new EVs coming.
The Hertz EV firesale is on.
Why are EV prices so soft at Hertz?A report from CNN says, "Hertz, which has made a big push into electric vehicles in recent years, has decided it's time to cut back. The company will sell off a third of its electric fleet, totaling roughly 20,000 vehicles, and use the money they bring to purchase more gasoline-powered vehicles."
Rick Goddard, a faithful reader of my reports, purchased one of the Hertz sales vehicles."Collision and damage repairs on an EV can often run about twice that associated with a comparable combustion engine vehicle," Hertz CEO Stephen Scherr said in a recent analyst call.
The Solterra price when it was new for the mid-level Limited trim was $49,720, which included destination and delivery fees ($1,225). I'm guessing the trim level Hertz sold to Rick was a Solterra Limited. I found a few on the Hertz website for sale at the $27,000 price.He says, "We just bought a 2023 Solterra with 7000 miles on it. It was a Hertz vehicle, and they are unloading all of their EVs at deep discounts (ours was $27,000), which could explain the soft pricing."
With only 7,000 miles on the Solterra, that's a significant discount of nearly $23,000. This is not just a good deal, it's a smart financial move for EV shoppers, offering substantial savings on a high-quality vehicle.