Food Biz: $10,000 for one Instagram post? How food influencers can make or break restaurants

[playahaitian]

$10,000 for one Instagram post? How food influencers can make or break restaurants

The influencer effect is causing a paradigm shift in the restaurant world, transferring the power of influence from traditional media to anyone with a cellphone and a love for food. But these seemingly spontaneous expressions of restaurant fandom may actually be well-planned, calculated business transactions.

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[tallblacknyc]

People like jr Jupiter goes to a lot of mom and pop stores especially black owned and promote a lot of spots in philly and nj(sometimes ny and other places).. he’s been known to help places get some traffic to their spots