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Yesterday at 3:01 PM ·On June 17, 1994, as O.J. Simpson’s slow-speed police chase unfolded live on televisions across America, Domino’s Pizza experienced an unexpected windfall. With millions glued to the surreal pursuit of the white Ford Bronco, many opted to stay in—and order pizza.
That night, Domino’s saw a dramatic surge in deliveries, marking one of the highest-grossing evenings in its history up to that point. The bizarre overlap of breaking news and consumer response became a case study in how real-time national events can drive sudden shifts in behavior—and sometimes boost business in the most unlikely ways.